All about Them: Grow Your Business by Focusing on Others

All about Them: Grow Your Business by Focusing on Others

品牌關鍵思維: 讓顧客自我感覺良好, 打造雞皮疙瘩時刻

出版日期:
2016/09/05
79
875691
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內容簡介

The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
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作者介紹

In 1983, Bruce founded TURKEL Brands. Today, he's as passionate about creating memorable brands as he was then. Bruce conveys the importance of strong brands to clients, audiences and readers, and shows them how to build their own brand value. TURKEL Brands continues to break new ground with innovative work using simple yet powerful brand building techniques. Bruce is a weekly contributor on the Fox Business Channel and has appeared as a branding, marketing and advertising expert on CNN, ABC, CBS and NPR. He's authored three books on advertising; his latest is Building Brand Value, and is busy writing his next two. He's also been featured in Fast Company, The New York Times, Communication Arts, Fortune, and AdWeek.

www.bruceturkel.com

規格

誠品貨碼 / 2681603630009
ISBN13 / 9780738219202
ISBN10 / 0738219207
EAN貨碼 / 9780738219202
頁數 / 312
注音版 / 否
裝訂 / H:精裝
語言 / 3:英文
尺寸 / 14.9X21.6X2.5CM
級別 / N:無

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