

Everything I Ever Needed to Know about Economics I Learned from Online Dating
交友網站學到的10堂經濟學: 史丹佛教授教你交通阻塞、申請學校、尋找另一半背後的市場法則
出版日期:
2014/01/06
79
875691
查詢門市庫存
內容簡介
Conquering the dating market—from an economist’s point of viewAfter more than twenty years, economist Paul Oyer found himself back on the dating scene—but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon: economics.It turns out that dating sites are no different than the markets Oyer had spent a lifetime studying. Monster.com, eBay, and other sites where individuals come together to find a match gave Oyer startling insight into the modern dating scene. The arcane language of economics—search, signaling, adverse selection, cheap talk, statistical discrimination, thick markets, and network externalities—provides a useful guide to finding a mate. Using the ideas that are central to how markets and economics and dating work, Oyer shows how you can apply these ideas to take advantage of the economics in everyday life, all around you, all the time.For all online daters—and for anyone else swimming in the vast sea of the information economy—this book uses Oyer’s own experiences, and those of millions of others, to help you navigate the key economic concepts that drive the modern age.
作者介紹
Paul Oyer is the Fred H. Merrill Professor of Economics at the Stanford Graduate School of Business. A former professor at Northwestern University’s Kellogg School of Management, he is Editor-in-Chief of the Journal of Labor Economics. He lives in Stanford, California, with his two children and his flat-coated retriever, Josie.
規格
誠品貨碼 / 2681603700009
ISBN13 / 9781422191651
ISBN10 / 1422191656
EAN貨碼 / 9781422191651
頁數 / 256
注音版 / 否
裝訂 / H:精裝
語言 / 3:英文
尺寸 / 21X14.6X2.5CM
級別 / N:無
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