How Finance Works: The HBR Guide to Thinking Smart about the Numbers
內容簡介
哈佛商學院教授米希爾・德賽傳授金融運作的智慧與真相
以智慧翻轉你對金融的印象,正確的金融觀念啟發人生智慧
如果你天生就對數字不擅長,金融複雜的數據和令人難懂的專業術語絕對令你害怕又容易忽略其重要性。若想更精進事業,你絕對需要懂得作出明智的財務決策,以清晰精確的溝通方式與其他人交流。
哈佛商學院教授兼《金融的智慧》作者米希爾‧德賽將帶領讀者一同進入複雜卻又迷人的金融世界,揭開其神秘面紗及運作原理。透過有趣的案例分析、互動練習、全彩圖片和對話模式的教學風格,從中學習完整的金融知識和技能,內容包括:
l 不同的財務槓桿會如何影響公司的業績
l 不同企業皆有不同的營運及投資方式
l 為何現金流比利潤表現更重要
l 如何創造、衡量及將價值最大化
l 資本市場對於幫助企業成長有相當重要的地位
If you're not a numbers person, then finance can be intimidating and easy to ignore. But if you want to advance in your career, you'll need to make smart financial decisions and develop the confidence to clearly communicate those decisions to others.
In How Finance Works, Mihir Desai--a professor at Harvard Business School and author of The Wisdom of Finance--guides you into the complex but endlessly fascinating world of finance, demystifying it in the process.
Through entertaining case studies, interactive exercises, full-color visuals, and a conversational style that belies the topic, Professor Desai tackles a broad range of topics that will give you the knowledge and skills you need to finally understand how finance works. These include:
●How different financial levers can affect a company's performance
●The different ways in which companies fund their operations and investments
●Why finance is more concerned with cash flow than profits
●How value is created, measured, and maximized
●The importance of capital markets in helping companies grow
Whether you're a student or a manager, an aspiring CFO or an entrepreneur, How Finance Works is the colorful and interactive guide you need to help you start thinking more deeply about the numbers.
作者介紹
Mihir Desai is the Mizuho Financial Group Professor of Finance at Harvard Business School and a Professor of Law at Harvard Law School. An award-winning teacher and a leading scholar of corporate finance and tax policy, Professor Desai has been educating varied student populations for nearly twenty years, including senior executives from around the world, MBA students, undergraduates, and lawyers. Professor Desai has published more than 25 case studies and a casebook, and he has testified before the US Congress on policy issues. He is the author of Wisdom of Finance (2017), which was long-listed for the Financial Times & McKinsey Business Book of the Year Award.
Author social media/website info: mihirdesai.org/
規格
退貨說明
退貨須知:
- 依照消費者保護法的規定,您享有商品貨到次日起七天猶豫期(含例假日)的權益(請注意!猶豫期非試用期),辦理退貨之商品必須是全新狀態(不得有刮傷、破損、受潮)且需完整(包含全部商品、配件、原廠內外包裝、贈品及所有附隨文件或資料的完整性等)。
- 請您以送貨廠商使用之包裝紙箱將退貨商品包裝妥當,若原紙箱已遺失,請另使用其他紙箱包覆於商品原廠包裝之外,切勿直接於原廠包裝上黏貼紙張或書寫文字。若原廠包裝損毀將可能被認定為已逾越檢查商品之必要程度,本公司得依毀損程度扣除回復原狀必要費用(整新費)後退費;請您先確認商品正確、外觀可接受,再行拆封,以免影響您的權利;若為產品瑕疵,本公司接受退貨。
依「通訊交易解除權合理例外情事適用準則」,下列商品不適用七日猶豫期,除產品本身有瑕疵外,不接受退貨:
- 易於腐敗、保存期限較短或解約時即將逾期。(如:生鮮蔬果、乳製品、冷凍冷藏食材、蛋糕)
- 依消費者要求所為之客製化給付。(如:客製印章、鋼筆刻字)
- 報紙、期刊或雜誌。
- 經消費者拆封之影音商品或電腦軟體。
- 非以有形媒介提供之數位內容或一經提供即為完成之線上服務,經消費者事先同意始提供。(如:電子書)
- 已拆封之個人衛生用品。(如:內衣褲、襪類、褲襪、刮鬍刀、除毛刀等貼身用品)
- 國際航空客運服務。
若您退貨時有下列情形,可能被認定已逾越檢查商品之必要程度而須負擔為回復原狀必要費用(整新費),或影響您的退貨權利,請您在拆封前決定是否要退貨:
- 以數位或電磁紀錄形式儲存或著作權相關之商品(包含但不限於CD、VCD、DVD、電腦軟體等) 包裝已拆封者(除運送用之包裝以外)。
- 耗材(包含但不限於墨水匣、碳粉匣、紙張、筆類墨水、清潔劑補充包等)之商品包裝已拆封者(除運送用之包裝以外)。
- 衣飾鞋類/寢具/織品(包含但不限於衣褲、鞋子、襪子、泳裝、床單、被套、填充玩具)或之商品缺件(含購買商品、附件、內外包裝、贈品等)或經剪標或下水或商品有不可回復之髒污或磨損痕跡。
- 食品、美容/保養用品、內衣褲等消耗性或個人衛生用品、商品銷售頁面上特別載明之商品已拆封者(除運送用之包裝外一切包裝、包括但不限於瓶蓋、封口、封膜等接觸商品內容之包裝部分)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 家電、3C、畫作、電子閱讀器等商品,除商品本身有瑕疵外,退回之商品已拆封(除運送用之包裝外一切包裝、包括但不限於封膜等接觸商品內容之包裝部分、移除封條、拆除吊牌、拆除貼膠或標籤等情形)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 退貨程序請參閱【客服專區→常見問題→誠品線上退貨退款】之說明。

