Exceptional Service Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

Exceptional Service Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization

最極致的服務最賺錢: 麗池卡登、寶格麗、迪士尼都知道, 服務要有人情味, 讓顧客有回家的感覺

期:
2010/04/06
9
880792
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內容簡介

"Filled with treasure and big ideas, this book will help you become exceptional." - SETH GODIN In a tight market, your most powerful growth engine-and your best protection from competitive inroads-is this: put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty. Their anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe-from luxury giant BVLGARI to value-sensitive auto parts leader Carquest, and everywhere in between. Now, readers can take the techniques that minted money for these brands and apply them directly to their own businesses. As Ken Blanchard writes, "Leonardo and Micah's philosophies, rules, and winning examples of service excellence will make you want to implement their suggestions immediately in your own organization." Filled with detailed, behind-the-scenes examples, the book unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before. In a tight market, your most competitive growth engine is simple: cultivate customer loyalty. In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty---and fosters a healthy bottom line for your organization.
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作者介紹

LEONARDO INGHILLERI (Roswell, GA) is Executive Vice President and Managing Partner of West Paces Consulting. A recognized expert on service, Inghilleri created The Ritz-Carlton Leadership Center and Learning Institute and has played an instrumental role at The Ritz-Carlton Hotel Company, BVLGARI, and The Walt Disney Company.

MICAH SOLOMON (Philadelphia, PA) is Founder and President of Oasis Disc Manufacturing, a leader in the entertainment and technology industries. A sought-after business advisor and speaker, his techniques and achievements have been featured in Success magazine, Seth Godin’s bestseller Purple Cow, and other publications.


規格

誠品貨碼 / 2680495322009
ISBN13 / 9780814415382
ISBN10 / 0814415385
EAN貨碼 / 9780814415382
頁數 / 170
注音版 / 否
裝訂 / H:精裝
語言 / 3:英文
尺寸 / 23.1X15.7CM
級別 / N:無

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