Understanding Color: An Introduction for Designers (5 Ed.) | 誠品線上

認識色彩: 專為設計師寫的基礎概論

內容簡介

內容簡介 The ultimate designer's guide to color, updated and expanded for modern applications Understanding Color is an authoritative introduction to color theory, created specifically for those who use color in design applications. With examples drawn from design disciplines rather than fine art, this book provides direct correlation between color theory and its real-world applications. This new fifth edition has been updated with a new chapter on cultural responses to color, and includes expanded discussion on color harmony, vocabulary, digital color, and the problems that arise when translating color between mediums. Using non-technical language to describe everything from additive and subtractive mixing to the physics of light, this book provides designers with a straightforward resource for working effectively with color in print, on screen, and in three-dimensional applications. The colors we see are but a trick of the light, but they affect our moods, our preconceptions, our purchasing decisions, and much more. To the designer, color is one of the most powerful tools in the arsenal. This book helps you understand color, and shows you how to use it effectively in design. Master the terminology used to describe and talk about color Understand why color works differently in various media Lear how human perceptions of color influence different areas of design Overcome the challenges that arise when working with color Color can be manipulated into millions of variations, and it can be used to influence thoughts, actions, and emotions. Changing color often changes a design completely, and the way a color is seen is often outside of the designer's control; lighting, medium, and human perception all influence the success of your design, but careful attention to color theory can pre-empt issues and preserve the integrity of your work. Understanding Color provides a strong foundation, with an emphasis on the practical applications specific to design.

作者介紹

作者介紹 Linda Holtzschue Linda Holtzschue is principal at Linda Holtzschue and Associates, an interior design firm based in New York City. She taught color theory and related courses at the Fashion Institute of Technology and Parsons School of Design, where she served as Assistant Dean. Her work has appeared in New York Times Magazine and Better Homes and Gardens.

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