Fundamentals of Investments: Valuation and Management (9 Ed.) | 誠品線上

Fundamentals of Investments: Valuation and Management (9 Ed.)

內容簡介

內容簡介 Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information absorber. Fundamentals appeals to intuition and basic principles whenever possible because the authors found that this approach effectively promotes understanding. The text also makes extensive use of examples, drawing on material from the world around us and using familiar companies wherever appropriate. Throughout, the text strikes a balance by introducing and covering the essentials while leaving some of the details to follow-up courses. Topics are organized in a way that would make them easy to apply-whether to a portfolio simulation or to real life-and support these topics with hands-on activities. This ninth edition provides a terrific framework and introduction for students looking to pursue a career in investments-particularly for those interested in eventually holding the CFA charter.

作者介紹

作者介紹 Bradford D. Jordan現職：University of KentuckyThomas W. Miller Jr.現職：Mississippi State UniversitySteven D. Dolvin現職：Butler University

產品目錄

產品目錄 PART I: INTRODUCTION Ch 1 A Brief History of Risk and Return Ch 2 The Investment Process Ch 3 Overview of Security Tips Ch 4 Mutual Funds and Other Investment Companies PART II: STOCK MARKETS Ch 5 The Stock Market Ch 6 Common Stock Valuation Ch 7 Stock Price Behavior and Market Efficiency Ch 8 Behavioral Finance and the Psychology of Investing PART III: INTEREST RATES AND BOND VALUATION Ch 9 Interest Rates Ch10 Bond Prices and Yields PART IV: Portfolio Management Ch11 Diversification and Risky Asset Allocation Ch12 Return, Risk, and the Security Market Line Ch13 Performance Evaluation and Risk Management PART V: Futures and Options Ch14 Futures Contracts Ch15 Stock Options Ch16 Option Valuation PART VI: Topics in Investments Ch17 Alternative Investments Ch18 Corporate and Government Bonds Ch19 Projecting Cash Flow and Earnings Ch20 Global Economic Activity and Industry Analysis Ch21 Mortgage-Backed Securities (Online Chapter)

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最佳賣點

最佳賣點 : 投資學

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