作者介紹
作者介紹 Ted Royer is one of the most celebrated creative directors in modern advertising. Over a twenty-five-year career spanning four continents, he has led award-winning campaigns for some of the world's most recognizable brands, from finance and tourism to automobiles and media. As Chief Creative Officer of Droga5, Ad Age's Creative Agency of the Decade, he helped grow the firm from a ten-person team into a 750-person global powerhouse, guiding work that earned every major industry accolade, including the Cannes Titanium Lion for "Dundee: The Son of a Legend" and The New York Times' landmark "The Truth Is Hard" campaign. After leaving advertising in 2018, Royer turned to writing as a way to reflect on his career and explore the possibilities of starting over.