Branch Tomorrow | 誠品線上

Branch Tomorrow

內容簡介

內容簡介 BRANCH TOMORROW is a wake-up call to an industry stuck in the past. For decades, branches were the heart of banking. Not anymore. The pandemic proved that customers can bank just fine without them--and many now prefer it. This book shows why digital-first isn't a trend. It's the future. Forget nostalgia. This is about survival. Backed by global data and sharp market insights, the authors lay out what it takes to stay relevant--from rethinking branches to embracing AI, mobile wallets, crypto, and beyond. If you're still planning your strategy around foot traffic, you're already behind. Written by Brett King, the thought leader in digital financial services, this book also features contributions from experts in various regions, from China to Latin America. With multiple bestsellers and awards to his name, King brings clarity, credibility, and vision to one of the most pressing transformations in financial services today.

作者介紹

作者介紹 Brett King is a world-renowned entrepreneur, futurist, speaker, international bestselling author, and media personality. China's President Xi Jinping cited his book Augmented: Life in the Smart Lane on the topic of Artificial Intelligence in his 2018 national address; the same book that was listed as a Top 10 non-fiction book in North America. In 2019 his book Bank 4.0 was awarded the Top Book by a Foreign Author in Russia for that year.

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