作者介紹
作者介紹 Jenny Millar is the Founder and CEO of Untapped Pricing. A former eBay executive, she leads high-stakes pricing transformations and advises boards, investors, and CEOs on value strategy and commercial growth. Ann Padley is a Senior Partner at Untapped Pricing. A strategist and educator, she brings deep expertise in human-centred design and advises scaleups and Fortune 500 organizations on how to embed customer insight and behavioural science into pricing strategy. Untapped Pricing is a leading consultancy trusted by leadership teams and investors worldwide to sharpen positioning, unlock profit, and accelerate growth through pricing. Find out more at: untappedpricing.co.uk