The Elements of Brand Design | 誠品線上

The Elements of Brand Design

內容簡介

內容簡介 What brands are made ofA comprehensive look at 110 outstanding brand designsBranding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion. How do these elements work their magic on the way we perceive companies and products? From Netflix and Instagram to Nike and Deutsche Bank, this volume deconstructs the design DNA of recognizable brands from all over the world.From the late 19th century, symbols and names were used to identify different products. Soon after, corporate colors arrived, then custom typefaces, and ‘house styles’ for brochures, posters, and packaging. Roll on a century, the digital revolution has brought about a whole new raft of media, brand touchpoints and consumer experiences. Today’s designers and brand managers must keep interrogating the established principles to navigate these new playing fields. The work collected here proves that great brand creation and redesign are always rooted in conceptual individuality and visual originality. Jens Müller and Katharina Sussek have structured more than 100 case studies in 17 chapters, each exploring a core element of brand identity, and conducted lengthy interviews with two design giants: Pentagram’s Paula Scher and Michael Bierut, the creative minds behind some of the world’s most famous brands. From logo origination to creating pictogram systems, from the use of sound or moving images to generative AI, the volume delves deeper into the multifaceted work of creative studios and in-house design departments, at companies and institutions worldwide. Making for a completely riveting read and today’s most comprehensive book on contemporary branding.

作者介紹

作者介紹 Katharina Sussek Jens MüllerKatharina Sussek and Jens Müller have both studied communication design at the University of Applied Sciences in Düsseldorf. After graduating, they founded their own design studios independently of each other. In 2019 vista was established. The studio, which has won several national and international awards, works for large and small clients and focuses on projects in the areas of corporate and editorial design. Müller was appointed Professor of Corporate Design in the Department of Design at Dortmund University of Applied Sciences and Arts in 2019. They have published a number of books on graphic design and visual culture, including TASCHEN’s Logo Modernism and The History of Graphic Design.

商品規格

最佳賣點

最佳賣點 : 品牌設計是結合造形、色彩、字體、影像與動態的煉金術。本書解構全球110個品牌企業視覺設計DNA，從Netflix、Instagram到Nike，剖析這些元素如何形塑大眾對企業與產品的認知。案例依品牌識別核心分成17章，從商標源起、象徵符號系統，到聲音、動態影像、生成式AI，是最全方位的品牌設計聖經。

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