內容簡介
內容簡介 "The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM OS). For CMOs and enterprise marketing leaders, it sets the new standard for building scalable, AI-driven growth." AI is reshaping how customers discover, evaluate, and choose. Traditional marketing structures can't keep up with the speed of intelligence. As markets transform, CEOs and Boards are turning to Chief Marketing Officers to define how their organizations remain relevant. The Modern CMO introduces the AI Marketing Operating System (AIM OS), a practical and scalable model for running marketing in the age of intelligence. Rather than layering AI onto existing processes, Robert Painter shows how leading teams rethink the way data moves, decisions are made, work is activated, and how results compound. At the center is Marketing Engineering (ME), the discipline that connects strategy, data, martech, and AI into an integrated operating model. CMOs shift from managing activities to architecting modern marketing performance. Inside, CMOs will learn how to: - Move faster from market insight to customer action - Strengthen decisions across the customer journey - Break free from traditional marketing constraints - Build modern teams that blend marketing and technical talent - Measure performance beyond campaign metrics Grounded in real leadership experience, The Modern CMO equips leaders to architect marketing performance that drives competitive advantage. Because the future of marketing will be engineered by CMOs who lead in the AI era.
