Welcome to Firehouse!: Building a Billion Dollar Brand in America's Most Competitive Industry | 誠品線上

Welcome to Firehouse!: Building a Billion Dollar Brand in America's Most Competitive Industry

內容簡介

內容簡介 After a 27-year journey that began in 1994, Firehouse Subs reached $1 billion in annual system sales for the first time. This culminated in the sale of the company to Restaurant Brands International in 2021, marking the end of the brand originally started by brothers Chris and Robin Sorensen. In this book, author Don M. Fox (who was CEO of Firehouse Subs for more than 14 years) traces the brand's development from its founding through its major achievements. It includes insights from other key members inside the organization, detailing strategies, decisions, and internal operations that shaped the company's growth. It also addresses how Firehouse Subs navigated challenges such as the Great Recession and the Covid-19 pandemic.

作者介紹

作者介紹 Don M. Fox serves on the Board of Directors of the Firehouse Subs Public Safety Foundation, the National Restaurant Association, and the Army Historical Foundation. He resides in Jacksonville, Florida.

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