Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success | 誠品線上

Outrageous Startup Growth: Uncovering the Secrets of User Psychology to Scale Your Success

內容簡介

內容簡介 《瘋狂的新創成長：揭開使用者心理學的秘密，規模化你的成功》解決了創業家面臨的關鍵難題：如何在過度擁擠的市場中實現永續成長。本書由曾將新創公司規模化至超過 1 億使用者的 Colin Hodge 所著，揭示了理解使用者心理學如何成為新創公司一飛衝天與慘摔在地之間的關鍵差異。Hodge 汲取近二十年的科技產業經驗，展示行為科學如何推動業務成功。透過 Facebook 與 Duolingo 等公司的詳細案例研究，本書展示了如何運用包括社會認同、稀缺性與 FOMO 在內的心理學原則，來優化用戶獲取與留存。讀者將學會理解目標受眾的實用方法，從建立使用者輪廓（User Personas），到深度沉浸於使用者體驗情感的「方法思維技術」（Method Mindset Technique）。《瘋狂的新創成長》提供了一套完整的認知偏誤與心理學策略工具箱，能合乎道德地應用於產品設計與行銷中。本書包含了 Hodge 親身歷程的真實案例，包括他如何在出售公司前，將 Bang With Friends 快速推升至 600 萬使用者，以及如何透過應用程式商店優化（ASO）在完全不投付費廣告的情況下，實現每月 30 萬次的下載量。讀者將能獲得「瘋狂成長架構」（Outrageous Growth Framework），涵蓋從培養創業復原力，到在談判與退場中應用心理學的各個層面。特別收錄的內容包含詳細的架構、案例研究以及可立即執行的實戰策略。《瘋狂的新創成長》是創業家、產品經理、成長行銷人員，以及任何渴望打造讓使用者愛不釋手的產品之人的必讀之作。透過揭示病毒式成長背後的心理學原則，本書為讀者配備了經過驗證的策略，以永續且真實的方式規模化其業務。Create and market products that people can’t ignore using proven strategies from behavioral science.Are you ready to take your startup to the next level? Understanding user psychology is the difference between startups that go viral―and those that go splat. Outrageous Startup Growth is your playbook to adopt the mindset and strategies that drive explosive business success. Packed with real-world lessons, psychological insights, and actionable frameworks, this book is a must-read for entrepreneurs, product managers, and anyone looking to grow their business sustainably. Colin Hodge, the co-founder of DOWN and creator of The Outrageous Growth Method, shares his hard-earned wisdom from scaling startups to over 100 million users, navigating high-stakes negotiations, and achieving successful exits. Hodge dives deep into the entrepreneurial mindset, teaching you how to embrace discomfort, build resilience, and learn from failures. With nearly two decades of experience in the tech industry spanning the globe, Hodge distills the essence of startup success into two key areas: cultivating a growth mindset and engineering user psychology for business growth. This book is your blueprint for:•Harnessing behavioral science to optimize acquisition, retention, and user value•Creating FOMO (Fear of Missing Out) to attract users and identify magic moments that lead to customer loyalty•Designing experiences that nudge customer decisions toward success•Unveiling your competitors’ hidden psychological tactics and applying them using robust principles.Whether it’s leveraging social proof, reducing friction, or crafting authentic branding, Outrageous Growth equips you with the tools to build a product that users love―and can’t stop talking about.

各界推薦

各界推薦 “Remarkable products come from understanding why people do what they do. Colin Hodge shows how psychology and smart experimentation can unlock real growth in any market. Outrageous Startup Growth is a clear and practical guide for builders who want to create products people use and keep using.”―NIR EYAL, Bestselling Author of Hooked: How to Build Habit-Forming Products“Sustained growth stems from disciplined, deliberate experimentation, not quick-fix gimmicks. Colin’s endearing insights will benefit any leader striving for sustained growth while managing product or marketing hurdles. The book is filled with moments that remind us to keep going, even when circumstances are tough―because magic can happen!”―SHN JUAY, CEO of Coffee Meets Bagel“In a future where most jobs will soon be done by AI and robots, the ability to understand the psychology of customers and partners will be increasingly important to growing your own business. The stories in Outrageous Startup Growth can provide a helpful guide for preparing to thrive in a disruptive world.”―ALVIN WANG GRAYLIN, Bestselling Author of Our Next Reality, Digital Fellow at Stanford Institute for Human-Centered AI, and 4X Entrepreneur

作者介紹

作者介紹 Colin HodgeCOLIN HODGE is the Founder of the DOWN Dating App (originally named Bang With Friends), a viral product that has grown to over 17 million users. As Chief Growth Officer, he led data-driven growth initiatives for 17Live, Asia’s top livestreaming app, and launched its U.S. platform as its CEO. Globally, he’s scaled startups to over 100 million users. Visit ColinHodge.com

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最佳賣點

最佳賣點 : 準備好將你的新創公司提升到下一個層次了嗎？理解使用者心理學，是導致新創公司一飛沖天或一敗塗地的關鍵差異。《瘋狂的新創成長》是你的實戰指南，帶你建立推動業務爆發性成功的思維與策略。本書涵蓋豐富的實戰經驗、心理學洞察以及可執行的架構，是創業家、產品經理以及任何渴望實現永續業務成長者的必讀之作。

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