防詐3要訣：不聽信、不操作、掛斷電話 
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
行銷7.0: 科特勒給AI時代的心智行銷地圖, 用認知科學更懂人, 創造意義植入人心的新路徑
內容簡介
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.
Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:
- Why digitalization, AI, and immersive technology unlock the consumer mind
- How performance marketing and AI obsessions kill authenticity
- How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
作者介紹
PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor (Emeritus) of International Marketing at Northwestern University's Kellogg School of Management. He is one of the world's leading authorities on marketing whose writing has helped define the subject for the past forty years.
HERMAWAN KARTAJAYA is the founder and Chairman of MCorp, the leading marketing consulting firm in Southeast Asia. He is also the founder of the World Marketing Council and one of the "50 Gurus Who Have Shaped The Future of Marketing" according to The Chartered Institute of Marketing.
IWAN SETIAWAN is the Group COO of MCorp, as well as a co-author on several books with Philip Kotler, including Marketing 3.0, Marketing 4.0, Marketing 5.0, and Marketing 6.0.
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