作者介紹
作者介紹 Jay Schwedelson has built and led businesses that have generated over $400 million in revenue--all by doing what most marketers are too afraid to try: breaking the so-called "best practices." As CEO of Outcome Media, Jay leads a team that executes over 40,000 marketing campaigns annually for some of the world's most iconic brands. He is the founder of SubjectLine.com, the world's #1 free subject line rating tool, ranking in the top 1% of all websites globally after testing more than 20 million subject lines. He also launched GURU Media Hub, home to the largest virtual marketing events in the world, attracting over 50,000 attendees each year. His podcast, Do This, Not That: For Marketers, ranks as the #1 marketing podcast in the US, out of more than 55,000, according to Apple Podcasts. A tireless advocate for bold, research-backed marketing, Jay shares his real-world experience as an adjunct professor at the University of Florida, his alma mater, where he was also inducted into the College of Journalism and Communications Hall of Fame. Named to Crain's Top 100 Industry Leaders list ten years in a row, Jay has keynoted and spoken at over 300 major industry events worldwide, helping marketers ditch outdated playbooks and embrace what actually works.