內容簡介
內容簡介 When ancient Greeks rolled a giant wooden horse into Troy, the Trojans welcomed it as a gift. They had no idea that soldiers waited inside, ready to open the gates and destroy the city. Business leaders fall into a similar trap. They accept surface-level "solutions" to deeper problems, only to discover too late that the real enemy was within. In Trojan Horse: The Unseen Solution to Critical Business Problems, veteran entrepreneur and turnaround specialist Dean Svarc pulls back the curtain on unseen forces that sink companies from the inside out. With raw honesty, Dean's journey begins on the day he discovered his multimillion-dollar business had just $10,000 left in the bank-an experience that shattered his life but became the catalyst for transformation. From that low point, he rebuilt himself and went on to buy, rescue, and grow a succession of multimillion-dollar companies. Trojan Horse is a blueprint for growing, scaling, or rescuing your business. Part One challenges you to confront the truth about yourself as a leader-because no company can rise above the growth level of its owner. Part Two delivers Dean's proven B.A.S.I.C. framework: Brute Force, Analyze, Structure, Improve, and Culture. These five steps have guided every acquisition and turnaround he's led-and they can work for you, too. Whether you're fighting to save your company or striving to reach the next level, this book will challenge, inspire, and guide you. Don't settle for Band-Aid fixes. Discover the Trojan Horses in your business-and defeat them before they defeat you.