內容簡介
內容簡介 Own Your Brand, Own Your Career: The Definitive Guide to Building an Authentic Personal Brand That Accelerates Your Success In today's fast-changing world of work, talent and hard work are no longer enough. The people who stand out, get promoted, and create new opportunities aren't always the most skilled-they're the ones who are known for their skills. That's the power of a personal brand. In Own Your Brand, Own Your Career, Andy Storch and Mike Kim-two seasoned experts in career development, personal branding, and thought leadership-show you how to strategically position yourself for lasting success. Drawing from decades of experience helping corporate professionals, entrepreneurs, and leaders around the world, they reveal how to: Identify and clarify your unique value, story, and message Build credibility and visibility inside and outside your organization Use modern platforms and tools to share your expertise effectively Create opportunities for promotions, career pivots, and business ventures Stay authentic while amplifying your impact Packed with real-world examples, step-by-step frameworks, and actionable exercises, this book will equip you to take control of your professional reputation and future-before someone else defines it for you. Whether you're aiming for your next big promotion, preparing to pivot careers, or building a business around your expertise, Own Your Brand, Own Your Career is your roadmap to becoming recognized, respected, and in demand. It's time to stop waiting for opportunities to find you. Build your brand, own your career, and create the success you deserve.