Muskism: A Guide for the Perplexed | 誠品線上

Muskism: A Guide for the Perplexed

內容簡介

內容簡介 《金融時報》年度最受期待非虛擬書 • 《Kirkus》2026 年春季最受期待非虛擬書 • 《Literary Hub》年度最受期待書籍一場對伊隆．馬斯克作為後自由主義時代之症狀與化身的精彩檢視每個人對馬斯克都有自己的看法。他是救世主、是威脅；是天才、也是小丑。雖然定論各異，但都有個共同主題：將他視為一個「個人」來對待。《馬斯克主義》（Muskism）提出了截然不同的觀點。伊隆．馬斯克並非系統中的小故障——他本身就是系統。他的世界觀承諾透過技術實現主權：接入網絡、獲取動力，進而實現自給自足。然而，你與之連結得越深，他擁有的你就越多。如果說「福特主義」定義了二十世紀的資本主義，那麼「馬斯克主義」可能定義了二十一世紀。福特主義協助建立了福利國家，而馬斯克正在拆解它。他在宣揚自由的同時，卻靠著人們的依賴而壯大。他的汽車依賴政府補貼；他的衛星主宰了戰場；他的社交網絡訓練著那些正在訓練我們的 AI。「馬斯克主義」自詡為未來，卻鞏固了古老的等級制度。它為部分人提供自主權，卻排斥其他人。它親鼓勵生育（pro-natalist）卻反移民；既是未來主義卻又反動守舊。它高談人性，卻警告不要產生同理心。昆恩．史洛博迪安（Quinn Slobodian）與班．塔諾夫（Ben Tarnoff）穿透了那些炒作與仇恨，揭示了馬斯克真正的代表意義：這是一種新型的政治經濟學，在這裡，「自由」意味著為一位「技術之王」（Technoking）效命。馬斯克主義關乎的不是個人，而是造就他的機器，以及他接下來即將打造的世界。A Financial Times Most Anticipated Nonfiction Book of the Year • A Kirkus Most Anticipated Nonfiction Book of Spring 2026• A Literary Hub Most Anticipated Book of the YearA pyrotechnic examination of Elon Musk as a symptom and avatar of our postliberal ageEveryone’s got an Elon take. He’s a messiah. A menace; a genius; a clown. The verdicts differ, but they share one theme: they treat him as an individual.Muskism argues otherwise. Elon Musk isn’t a glitch in the system—he is the system. His worldview promises sovereignty through technology: plug in, power up, and become self-reliant. But the more you connect, the more he owns you.If Fordism defined the capitalism of the twentieth century, Muskism may define the twenty-first. Fordism helped build the welfare state. Musk undoes it. He thrives on dependence while preaching freedom. His cars run on subsidies; his satellites run the battlefield; his social networks train the AI that trains us.Muskism sells itself as the future but entrenches age-old hierarchies. It offers autonomy for some and exclusion for others. It’s pro-natalist but anti-immigrant, futurist but reactionary. It speaks of humanity but warns against empathy.Quinn Slobodian and Ben Tarnoff cut through the hype and the hate to reveal what Musk really represents: a new political economy, where to be “free” means to serve a Technoking. Muskism isn’t about the man. It’s about the machine that made him—and the world he’s making next.

作者介紹

作者介紹 Quinn Slobodian is professor of international history at Boston University, and the author or editor of seven books translated into ten languages including, Hayek’s Bastards: Race, Gold, IQ and the Capitalism of the Far Right, Crack-Up Capitalism: Market Radicals and the Dream of a World without Democracy, and Globalists: The End of Empire and the Birth of Neoliberalism.Ben Tarnoff is a writer and technologist based in Massachusetts and is the author of Internet for the People and the co-author of Voices from the Valley: Tech Workers Talk About What They Do—And How They Do It. He is a frequent contributor to the New York Review of Books, and has also written for the New York Times, The New Yorker, and the New Republic, among other publications.

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最佳賣點

最佳賣點 : 馬斯克並非系統的故障，他就是系統本身！《馬斯克主義》犀利拆解二十一世紀新型資本主義：從電動車補貼到掌握戰場的衛星，我們以為擁抱了科技自由，實際上卻陷入了「技術之王」的統治。這是一本看懂未來政治經濟邏輯的必讀之作。

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