內容簡介
內容簡介 Readers step into the history of Modeline, the brand that revolutionized midcentury modern lighting. Modeline of California: Pioneer of Modern Lighting unveils Bernie Roberts's journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar struggles to its lasting cultural impact, this book is an indispensable resource for architecture, design, and history enthusiasts. Key Features: - Exclusive historical insights: Explores Modeline's role in shaping midcentury modern design - Celebrity connections: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali's connection to the end of Modeline's reign - Over 250 high-quality images: Features previously unreleased photos of Modeline's unique style - Cultural impact: Details Modeline's influence on the furniture and lighting industries - Fascinating narratives: Captivating stories of union struggles, Hollywood ties, and innovation - Author's expertise: Written by a leading authority who documented Modeline's history with original families and designers In this riveting history, readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.