Claves with Website (Lingco): Interculturalidad, Lengua Y Comunicación Para Los Negocios | 誠品線上

Claves with Website (Lingco): Interculturalidad, Lengua Y Comunicación Para Los Negocios

內容簡介

內容簡介 The first Spanish business textbook to combine professional and intercultural skills Claves promotes advanced Spanish-language proficiency alongside intercultural understanding, pragmatic skills, communication strategies, and genre-specific conventions necessary for learners to interact effectively with business partners across all Spanish-speaking countries. With its companion website for homework activities, it focuses on core business topics and skills, while inviting learners to explore and reflect on culturally embedded social and communication practices, both their own and those of others. The textbook engages learners with real-life examples of workplace situations and business communications contributed by business professionals. Activities foster classroom communication practice. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators across the Spanish-speaking world. Claves invites even learners without prior business knowledge to grow the practical skills and strategies necessary to work in business across the Spanish-speaking world.

作者介紹

作者介紹 Susana Pérez Castillejo is associate professor of Spanish at the University of St. Thomas and cofounder of a global educational technology company.

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