內容簡介
內容簡介 Is this thing on?There are two kinds of speeches in the world: the ones that change lives and the ones that make people wish they had different lives. If you've ever sat through the second kind (and who hasn't?), you know what we mean. Whether you're delivering your viral signature talk or a corporate keynote speech, this book will ensure your audience isn't secretly dialing 911 in the hopes of getting the building evacuated.Here's the good news: you've done the hard part already. You're an expert. Maybe you've written a whole book about it. Maybe two. It's groundbreaking and earth-shattering, and you know people need to hear it. But turning that into a talk that people will actually listen to? That's a different skill entirely. Don't worry-we've got the blueprint.Authors Cesar Cervantes and Steven Hayward have cracked the code for creating unforgettable speeches. In Great Speech!, they reveal their proven blueprint, which has generated over 24 million views and hundreds of standing ovations.Inside, you'll discover how to: - Transform your expertise into a career-defining talk with our proven blueprint. - Hook your audience from the first word with psychology-backed strategies.- Turn complex ideas into a problem statement that makes audiences forget to blink.- Create an O.M.G. moment that audiences will share for years to come.- Design a call-to-action that can spark a movement.A Great Speech Can Change The World (and your business). Let's Create Yours.
