Attention Kmart Shoppers: The Rise and Fall of America's First Big Discounter | 誠品線上

Attention Kmart Shoppers: The Rise and Fall of America's First Big Discounter

作者 Ben Schultz
出版社 Ingram International Inc
商品描述 Attention Kmart Shoppers: The Rise and Fall of America's First Big Discounter:,In1989,KmartwasthebiggestdiscountstorechaininAmerica.Itcouldbefoundalmostanywhe

內容簡介

內容簡介 In 1989, Kmart was the biggest discount store chain in America. It could be found almost anywhere, in small towns and big cities and mid-sized suburbs from coast to coast. By 2002, Kmart was bankrupt. The company had fallen into third place behind Wal-Mart and Target, which were less than one-tenth the size of Kmart twenty years before. How did Kmart grow to become one of the nation's most dominant retailers, and then lose it all, in the span of just a few decades? Attention Kmart Shoppers has the full story, from the chain's founding as an arm of the Kresge variety store company in 1962, all the way down to the five Kmart stores that are still in business today.

商品規格

書名 / Attention Kmart Shoppers: The Rise and Fall of America's First Big Discounter
作者 / Ben Schultz
簡介 / Attention Kmart Shoppers: The Rise and Fall of America's First Big Discounter:,In1989,KmartwasthebiggestdiscountstorechaininAmerica.Itcouldbefoundalmostanywhe
出版社 / Ingram International Inc
ISBN13 / 9798886797459
ISBN10 /
EAN / 9798886797459
誠品26碼 /
頁數 / 260
語言 / 3:英文
裝訂 / P:平裝
級別 / N:無
尺寸 / 21.6X14.0X1.4CM

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