The AI Con: How to Fight Big Tech's Hype and Create the Future We Want | 誠品線上

The AI Con: How to Fight Big Tech's Hype and Create the Future We Want

內容簡介

內容簡介 人工智慧話術，掩飾少數權力者野心的假面？「AI 並非中立工具，而是一面遮掩資本主義權力擴張的假面。」此書是對當代AI 神話最有力的反擊。作者揭穿科技巨頭如何用「智慧」之名行掠奪之實，推動監控、壓榨創意與勞動。他們以精準、尖銳的分析拆解AI 炒作，直指這場科技狂熱背後的權力與資本操作。本書是每個不願被科技話術愚弄的人必讀之作，獲得多位領域權威與國際媒體一致盛讚。《AI 詐騙：拆穿人工智慧神話與背後的權力結構》 ——一場犀利、精準的揭露，指出「人工智慧」話術如何掩飾少數權力者的野心人工智慧真的要接管世界了嗎？ 科技巨頭真的創造出了能自行思考的人工生命？ AI 會讓作家、藝術家與各行各業失去工作嗎？ 我們是否正進入一個電腦優於人類一切的時代？語言學家艾蜜莉・M・班德（Emily M. Bender）與社會學家亞歷克斯・漢娜（Alex Hanna）明確地說： 「不是。」 「他們希望如此。」 「笑死。」 「絕對不是。」這些聳動想法的背後，是一種被稱為「AI 誇大（AI hype）」的現象。這種誇大宣傳扭曲語言，掩蓋真相，讓有錢人更有錢：正當化資料掠奪、推動監控資本主義、貶低人類創造力，並將有意義的工作替換為把人當機器的低品質勞動。在《AI 詐騙》一書中，班德與漢娜透過犀利而詼諧的筆觸，全方位拆解AI神話。他們不僅揭露誇大背後的技術侷限與社會風險，更教你如何辨識這類話術、拆解話語機制，進而揭開背後真正目的：大科技的逐利計畫，以及其對人類尊嚴與民主制度的忽視與踐踏。掌握這些工具後，你將能： 在職場上看穿數位新包裝下的剝削； 作為消費者，理解市場中的科技話術陷阱； 作為讀者，質疑媒體對AI的片面敘事； 作為公民，監督政策決策者對科技的立場與選擇。 最終，班德與漢娜揭示了這個時代最危險的迷思之一： AI 並非中立工具，而是一面遮掩資本主義權力擴張的假面。A smart, incisive look at the technologies sold as artificial intelligence, the drawbacks and pitfalls of technology sold under this banner, and why it’s crucial to recognize the many ways in which AI hype covers for a small set of power-hungry actors at work and in the world.Is artificial intelligence going to take over the world? Have big tech scientists created an artificial lifeform that can think on its own? Is it going to put authors, artists, and others out of business? Are we about to enter an age where computers are better than humans at everything?The answer to these questions, linguist Emily M. Bender and sociologist Alex Hanna make clear, is “no,” “they wish,” “LOL,” and “definitely not.” This kind of thinking is a symptom of a phenomenon known as “AI hype.” Hype looks and smells fishy: It twists words and helps the rich get richer by justifying data theft, motivating surveillance capitalism, and devaluing human creativity in order to replace meaningful work with jobs that treat people like machines. In The AI Con, Bender and Hanna offer a sharp, witty, and wide-ranging take-down of AI hype across its many forms.Bender and Hanna show you how to spot AI hype, how to deconstruct it, and how to expose the power grabs it aims to hide. Armed with these tools, you will be prepared to push back against AI hype at work, as a consumer in the marketplace, as a skeptical newsreader, and as a citizen holding policymakers to account. Together, Bender and Hanna expose AI hype for what it is: a mask for Big Tech’s drive for profit, with little concern for who it affects.

各界推薦

各界推薦 「班德與漢娜憑藉廣泛且跨領域的專業背景，用毫不妥協的清晰語言揭示 AI 企業如何操弄語言——不論是誇大的行銷話術，還是用來訓練龐大模型的資料來源。這些語言工具被用來構築一個更不嚴謹、更不透明、更不平等、充滿胡說八道的世界。儘管主題令人沮喪，但兩位作者以令人驚艷的機智與節奏感講述這一切……為犀利的觀察而來，為洞悉 AI 背後荒謬敘事與反擊工具而留下。」—— 凱倫・郝（Karen Hao），《AI 帝國》作者「一本強而有力、切中時機的深入之作，講述 AI 誇大宣傳究竟在掩蓋什麼、為何它必然崩潰，以及我們該如何自保。絕對是必讀之書！」—— 卡拉・奧提茲（Karla Ortiz），藝術家與藝術行動者「《AI 詐騙》是一本不能錯過的作品。艾蜜莉・班德與亞歷克斯・漢娜博士清楚剖析：什麼才是真正的 AI，什麼不是，以及為什麼我們不該默默接受這些科技被強塞進生活中。他們不受大科技操控，真正站在公眾利益立場發聲，是在『天空中的魔法智慧』被炒作時，難得獨立且誠實的聲音。」—— 蒂姆妮特・蓋布魯（Timnit Gebru），分散式 AI 研究院創辦人兼執行長「這本書毫不妥協、直指核心，對『人工智慧革命』做出有力反駁。班德與漢娜揭示：所謂 AI，遠非自我思考的機器，而是科技巨頭推動的幌子，背後的真相是資料掠奪、監控擴張，以及取代人類勞動的競賽。他們以犀利分析與不留情面的筆鋒，拆穿包裝神話的企業雙面話術，給讀者真正看清未來的工具。這不只是揭穿神話，更是奪回未來的行動指南。」—— 魯哈・班傑明（Ruha Benjamin），《正義病毒學》作者「如果你對 AI 的一切說法感到困惑與目眩神迷，這本書將幫你釐清真相。班德與漢娜一一拆解那些如科幻般的幻想，並揭示其背後令人憂心的現實。《AI 詐騙》是所有想在 21 世紀生存下來的人必讀的指南。」—— 查莉・珍・安德斯（Charlie Jane Anders），《勝過死亡的勝利》作者「在這個 AI 熱潮橫掃的時代，班德與漢娜為我們送上一劑理智的打臉。他們的揭露，是我們演算法主宰者應得的真相反擊。」—— 安娜莉・紐維茲（Annalee Newitz），《武器故事》《自主者》作者「對 AI 與其充斥的浮誇敘事，這是一種令人耳目一新的反思視角。」—— 《柯克斯書評》Kirkus ReviewsReview"With their expansive, interdisciplinary expertise, Bender and Hanna write with absolute authority and unapologetic clarity about all the ways AI companies wield and weaponize language—in their marketing hype and as training data for their monstrous AI models—to create a less rigorous, less verifiable, more unequal, and more BS-filled world. Despite the depressing nature of their subject, Bender and Hanna narrate it with incredible wit and verve...Come for the piercing observations; leave with the tools to slice your way through the absurdist narratives that prop up the AI industry and to hold it accountable." — Karen Hao, author of Empire of AI“A powerful and timely deep dive into what the AI hype cycle is REALLY about, why it's bound to crash, and what we can all do to protect ourselves from it. An absolute must-read!" — Karla Ortiz, artist and artist activist"The AI Con is a must-read...Drs. Alex Hanna and Emily M. Bender cut through the dizzying hype to provide the clearest picture yet of what AI is, what it is not, and why none of us need to accept it being shoved down our throats. Their expertise and independence from the tech companies claiming to have created what the CEO of OpenAI calls 'magic intelligence in the sky,' makes them two of the few voices writing on this topic motivated by the public’s interests rather than their personal gains." — Timnit Gebru, Founder and Executive Director at The Distributed AI Research Institute"In The AI Con, Bender and Hanna deliver a hard-hitting, no-nonsense takedown of the so-called 'artificial intelligence revolution.' Far from the sci-fi fantasy of machines thinking for themselves, this book shows how tech giants are using AI as a cover for their real agenda: data exploitation, surveillance, and a race to replace human labor with soulless automation. With irreverence and razor-sharp analysis, Bender and Hanna dismantle the hype and arm readers with the tools to see through the corporate doublespeak. This isn’t just about debunking myths—it’s about reclaiming control over the future that’s being sold to us." — Ruha Benjamin, author of Viral Justice: How We Grow the World We Want"If you've been confused and bedazzled by all the chatter about AI, this book will help you make sense of all of it. Emily M. Bender and Alex Hanna break down all the science-fictional flights of fancy, and painstakingly reveal the troubling reality that lies beneath. The AI Con is required reading for anyone who wants to survive the twenty-first century." — Charlie Jane Anders, author of Victories Greater Than Death"In this AI hype era, Emily M. Bender and Alex Hanna are here to deliver the well-informed debunking our algorithm overlords deserve." — Annalee Newitz, bestselling author of Stories Are Weapons: Psychological Warfare and the American Mind and Autonomous"A refreshingly contrarian take on AI and the clouds of hyperbole surrounding it." — Kirkus Reviews

作者介紹

作者介紹 作者簡介艾蜜莉・M・班德博士（Dr. Emily M. Bender）華盛頓大學語言學教授，同時擔任計算語言學碩士課程的學術主任，並為該校電腦科學與工程學院與資訊學院的兼任教員。她長期研究語言與人工智慧的交叉領域，致力於拆解科技話語與權力結構。2023 年，她入選 《時代雜誌》首屆 AI 領域百大影響力人物（Time 100 Most Influential People in AI）。班德經常受邀為市政、聯邦政府與聯合國等各級政策制定者提供意見，協助解讀「人工智慧」技術的本質與風險。亞歷克斯・漢娜博士（Dr. Alex Hanna）分散式人工智慧研究院（DAIR）研究總監，加州大學柏克萊分校資訊學院講師。她是科技產業的直言批判者，主張以社群為本的技術應用，並積極參與科技正義倡議。漢娜博士備受媒體關注，曾受訪於 《華盛頓郵報》、《金融時報》、《大西洋月刊》 與 《時代》 等國際媒體，是公共論壇中具影響力的科技與社會評論者之一。Dr. Emily M. Bender is a Professor of Linguistics at the University of Washington where she is also the Faculty Director of the Computational Linguistics Master of Science program and affiliate faculty in the School of Computer Science and Engineering and the Information School. In 2023, she was included in the inaugural Time 100 list of the most influential people in AI. She is frequently consulted by policymakers, from municipal officials to the federal government to the United Nations, for insight into how to understand so-called AI technologies.Dr. Alex Hanna is Director of Research at the Distributed AI Research Institute (DAIR) and a Lecturer in the School of Information at the University of California Berkeley. She is an outspoken critic of the tech industry, a proponent of community-based uses of technology, and a highly sought-after speaker and expert who has been featured across the media, including articles in the Washington Post, Financial Times, The Atlantic, and Time.

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最佳賣點

最佳賣點 : 一場犀利、精準的揭露，指出「人工智慧」話術如何掩飾少數權力者的野心，AI 並非中立工具，而是一面遮掩資本主義權力擴張的假面。