Happy Money: The Science of Happier Spending

Happy Money: The Science of Happier Spending

HAPPY MONEY

出版日期:
2014/05/19
9
725652
訂單自國外空運,約14-21個工作天(不含例假日)到貨後依序出貨。為縮短等待,建議將此商品和其他商品分開下單。
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內容簡介

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness, if you follow five core principles of smart spending--perfect for readers of The Happiness Project and The How of Happiness.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles--from choosing experiences over stuff to spending money on others--to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide "happier products" to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action. Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this "lively and engaging book" (Dan Gilbert, author of Stumbling on Happiness), you'll be asking yourself one simple question every time you reach for your wallet: am I getting the biggest happiness bang for my buck?

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作者介紹

Elizabeth Dunn is an associate professor of psychology at the University of British Columbia in Vancouver, Canada. At age twenty-six, she was featured as one of the "rising stars" across all of academia by the Chronicle of Higher Education.

Michael Norton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School. He has studied human behavior as it relates to love and inequality, time and money, and happiness and grief. He is the author of The Ritual Effect and the coauthor--with Elizabeth Dunn--of Happy Money: The Science of Happier Spending. In 2012, he was selected by Wired magazine as one of "50 People Who Will Change the World." His TEDx talk, How to Buy Happiness, has been viewed nearly 4.5 million times. He is a frequent contributor to such publications as The Wall Street Journal, The New York Times, and Scientific American, and has made numerous television, radio, and podcast appearances.

規格

誠品貨碼 /
ISBN13 / 9781451665079
ISBN10 /
EAN貨碼 / 9781451665079
裝訂 / P:平裝
頁數 / 224
語言 / 3:英文
級別 / N:無
尺寸 / 21.1X13.7X1.5CM
重量(g) / 204.1

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