防詐3要訣：不聽信、不操作、掛斷電話 
The Ideological Brain: The Radical Science of Flexible Thinking
內容簡介
《衛報》&《每日電訊報》年度最佳書籍
為什麼有些人會變得激進？意識形態如何塑造人類大腦？我們怎樣才能將我們的思想從有害的教條中解放出來？
《意識形態的大腦》一書中，Leor Zmigrod 揭示了政治信念與大腦生物學之間的深刻連結。她的開創性研究揭示了生物學和環境之間的複雜相互作用，這種相互作用導致部分人們的思維方式變得僵化，並解釋了意識形態如何控制我們的大腦，從根本上改變我們的思維、行為和與他人互動的方式。
她展示了各種類型的意識形態者(強烈支持某些理論或政治信念的人)，在面對新訊息時如何努力改變自己的思維模式，因而得出一個激進的訊息：我們的政治觀不如表面看起來那麼簡單，它其實交織在我們思想的結構中。
這是一部權威、簡單易懂、充滿趣味、融合了心理學、政治學和哲學研究的作品，探索了政治神經科學這一新興領域的前沿。Zmigrod 首先研究了意識形態歷史根源，並在她的研究中加入更廣泛的社會和政治影響因素。她透過實驗引導讀者，呈現一個自由、真實、寬容的大腦的樣貌，並解釋了如何在極端主義意識形態面前保持開放和靈活的想法。
Named a best book of the year by The Guardian and The Telegraph
Why do some people become radicalized?
How do ideologies shape the human brain?
And how can we unchain our minds from toxic dogmas?
In The Ideological Brain, Leor Zmigrod reveals the deep connection between political beliefs and the biology of the brain. Drawing on her own pioneering research, she uncovers the complex interplay between biology and environment that predisposes some individuals to rigid ways of thinking, and explains how ideologies take hold of our brains, fundamentally changing the way we think, act and interact with others. She shows how ideologues of all types struggle to change their thought patterns when faced with new information, culminating in the radical message that our politics are not superficial but are woven into the fabric of our minds.
This authoritative, accessible and playful blend of psychology, politics and philosophy explores the cutting-edge of the emerging field of political neuroscience. Zmigrod examines its historical roots before she looks to the future, considering the broader social and political implications of her groundbreaking research. Guiding readers through her experiments, she eventually describes what a free, authentic, and tolerant brain looks like, and explains how anyone can keep their mind open and flexible in the face of extremist ideologies.
各界推薦
"Filled with insightful findings, this book shows that ideological extremism and polarization are not just problems to fret about but puzzles that can be studied and understood." ―Steven Pinker, Johnstone Family Professor of Psychology at Harvard University and author of Rationality
"Fascinating, insightful, lucidly and entertainingly written, Zmigrod’s account illuminates the debate about the nature of ideology and the power it exerts, by bringing cognitive neuroscience–in fact, an intriguing development of it: ‘political neuroscience’–to bear on both. An educative, rewarding, troubling, but ultimately hopeful, book." ―A. C. Grayling, author of The History of Philosophy
"Leor Zmigrod’s hotly awaited debut. . . uses new research to show that polarized thinking isn’t something that just floats through the mind: it changes our entire neural architecture." ―The Telegraph
"Zmigrod reveals the science behind dogma and shows us how to nurture cognitive flexibility instead." ―The Guardian
作者介紹
Dr. Leor Zmigrod is a prizewinning scientist and pioneer in the field of political neuroscience. She studied at the University of Cambridge as a Gates Scholar and has held visiting fellowships at Stanford, Harvard, and both the Berlin and Paris Institutes for Advanced Study. She was listed on Forbes’s 30 Under 30 in Science and has won numerous prizes, including the Women of the Future Science Award and the Glushko Prize. Her research has been featured widely in the media, including in the New York Times, the Guardian, Financial Times, and New Scientist.
規格
退貨說明
退貨須知：
- 依照消費者保護法的規定，您享有商品貨到次日起七天猶豫期(含例假日)的權益(請注意！猶豫期非試用期)，辦理退貨之商品必須是全新狀態(不得有刮傷、破損、受潮)且需完整(包含全部商品、配件、原廠內外包裝、贈品及所有附隨文件或資料的完整性等)。
- 請您以送貨廠商使用之包裝紙箱將退貨商品包裝妥當，若原紙箱已遺失，請另使用其他紙箱包覆於商品原廠包裝之外，切勿直接於原廠包裝上黏貼紙張或書寫文字。若原廠包裝損毀將可能被認定為已逾越檢查商品之必要程度，本公司得依毀損程度扣除回復原狀必要費用(整新費)後退費；請您先確認商品正確、外觀可接受，再行拆封，以免影響您的權利；若為產品瑕疵，本公司接受退貨。
依「通訊交易解除權合理例外情事適用準則」，下列商品不適用七日猶豫期，除產品本身有瑕疵外，不接受退貨：
- 易於腐敗、保存期限較短或解約時即將逾期。(如:生鮮蔬果、乳製品、冷凍冷藏食材、蛋糕)
- 依消費者要求所為之客製化給付。(如:客製印章、鋼筆刻字)
- 報紙、期刊或雜誌。
- 經消費者拆封之影音商品或電腦軟體。
- 非以有形媒介提供之數位內容或一經提供即為完成之線上服務，經消費者事先同意始提供。(如:電子書)
- 已拆封之個人衛生用品。(如:內衣褲、襪類、褲襪、刮鬍刀、除毛刀等貼身用品)
- 國際航空客運服務。
若您退貨時有下列情形，可能被認定已逾越檢查商品之必要程度而須負擔為回復原狀必要費用(整新費)，或影響您的退貨權利，請您在拆封前決定是否要退貨：
- 以數位或電磁紀錄形式儲存或著作權相關之商品(包含但不限於CD、VCD、DVD、電腦軟體等) 包裝已拆封者(除運送用之包裝以外)。
- 耗材(包含但不限於墨水匣、碳粉匣、紙張、筆類墨水、清潔劑補充包等)之商品包裝已拆封者(除運送用之包裝以外)。
- 衣飾鞋類/寢具/織品(包含但不限於衣褲、鞋子、襪子、泳裝、床單、被套、填充玩具)或之商品缺件(含購買商品、附件、內外包裝、贈品等)或經剪標或下水或商品有不可回復之髒污或磨損痕跡。
- 食品、美容/保養用品、內衣褲等消耗性或個人衛生用品、商品銷售頁面上特別載明之商品已拆封者(除運送用之包裝外一切包裝、包括但不限於瓶蓋、封口、封膜等接觸商品內容之包裝部分)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 家電、3C、畫作、電子閱讀器等商品，除商品本身有瑕疵外，退回之商品已拆封(除運送用之包裝外一切包裝、包括但不限於封膜等接觸商品內容之包裝部分、移除封條、拆除吊牌、拆除貼膠或標籤等情形)或已非全新狀態(外觀有刮傷、破損、受潮等)與包裝不完整(缺少商品、附件、原廠外盒、保護袋、配件紙箱、保麗龍、隨貨文件、贈品等)。
- 退貨程序請參閱【客服專區→常見問題→誠品線上退貨退款】之說明。
