內容簡介
內容簡介 Not all integrated resorts are created equal. What are the essential components of a truly integrated resort? The answer lies in the key elements that allow a resort to achieve full integration. Only through this does an integrated resort reach its maximum potential. To achieve this, the principles of integration must extend beyond the resort's boundaries."How I Built an Integrated Resort" is the definitive handbook that reveals the secrets behind successful integrated resorts. It distinguishes the genuine from the imitators. This guide outlines the blueprint for a robust IR industry and details the "who, what, why, and how" of the entire integrated resort lifecycle - from ideation, to planning, execution, design and implementation. Only then can it transcend the limitations of traditional definitions where the whole is greater than the sum of its parts.This book is an essential read for: Integrated Resort OperatorsGovernment PolicymakersHospitality DevelopersInvestorsAcademic ResearchersStakeholders in the Gaming and Hospitality industry
