防詐3要訣：不聽信、不操作、掛斷電話 
Tune In: How to Make Smarter Decisions in a Noisy World
內容簡介
AMERICAN FESTIVAL BOOK AWARDS 2024 (Best New Non-Fiction)
INTERNATIONAL BOOK AWARD 2024 (Self Help)
INDEPENDENT PRESS AWARD 2025 (Business Motivation)
"Sensational.. turn off your mobile phones and read this instead..."
Rory Sutherland, ViceChairman, Ogilvy
"Reads Like a Malcolm Gladwell novel..."
Nate, Goodreads Reader
"Well-crafted..."
THE IRISH TIMES
"A practical resource for making better choices."
- Adam Grant, #1 New York Times Bestselling author
"A game-changer that leaves you wanting to do better, and be better."
- Lord Sebastian Coe, President World Athletics
"A rare combination of information and entertainment."
- Debbie Hewitt MBE, Chair of The Football Association, and Visa Europe
"A great reference for any business."
- Victoria Degtar, TIME Magazine
"The only book on decision-making you'll ever need."
- Dario Krpan, Professor, London School of Economics
YOUR DECISIONS MATTER.
Yet in today's noisy, AI-filled world, we tune out what we need to tune in.
We hear less than ever and rush to misjudgement. And people feel unheard.
The most underestimated risk isn't economic, political or even climate risk - it's human decision risk, and the failure to hear who or what really matters.
The result?
A catalogue of error that not only polarises communities but damages reputation and squanders opportunity.
Now that can change. Because what's predictable is preventable.
In this modern masterclass, award-winning Nuala Walsh champions a better understanding of behaviour.
It's an insurance policy against misjudgement.
It's different.
It draws attention to decision 'deaf spots' - judgement killers that stop you hearing what matters, when it matters.
It empowers you to discover the 10 traps that bind your reasoning through the new PERIMETERS™ framework - and avoid them with 18 scientific but simple strategies.
It's memorable - illustrated by a cast of business titans, sporting icons, presidents, journalists, serial killers, astronauts and more.
By tuning in to the right voices...
1. You'll hear what others don't, gaining advantage and influence;
2. You'll make sense of past mistakes and prevent future ones;
3. You'll stand out not lose out. You'll become a Decision Ninja quicker than you think.
It's time to build a better world. It's time to Tune In.
作者介紹
Award-winning Nuala Walsh is a behavioural scientist, independent non-executive director, adjunct professor at Trinity College Dublin and visiting fellow at the London School of Economics.
As MindEquity CEO, she consults with Fortune 500 firms, human rights and sports associations on strategy, reputation, culture and behaviour change.
Recognised among the 100 Most Influential Women in Finance, her 30-year investments career includes BlackRock, Merrill Lynch and Standard Life Aberdeen where she served as Chief Marketing Officer, architecting the first global Ryder Cup sponsorship deal in history.
A founding director of the Global Association of Applied Behavioural Scientists, she is President of the Harvard Club of Ireland, and chair of the Innocence Project London.
Former Vice-Chair of UN Women (UK), appointments include Council Member at The Football Association, non-executive director at the British & Irish Lions and Basketball Ireland, advisor at World Athletics and the Chartered Institute of Securities and Investments.
Reaching millions through a popular TEDx talk onOvercoming Indecision and 100+ articles in Forbes, Inc and Psychology Today among others, her insights feature in the Financial Times, BBC CNBC, Harvard Business Review and Fox Business.
Nuala is a visiting lecturer at INSEAD and Harvard Kennedy School. Trained in forensic psychology with a degree in philosophy, she earned two first-class masters in business studies and behavioural science.
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