Interviewing Users: How to Uncover Compelling Insights | 誠品線上

Interviewing Users: How to Uncover Compelling Insights

作者 Steve Portigal
出版社 Ingram International Inc
商品描述 Interviewing Users: How to Uncover Compelling Insights:,Interviewingiseasy,right?Anyonecandoit...butfewdoitwellenoughtounlockthebenefitsandinsightsthatintervi

內容簡介

內容簡介 Interviewing is easy, right? Anyone can do it... but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.Everyone will get something from this book. But beyond the requisite information, it's simply a good read.

商品規格

書名 / Interviewing Users: How to Uncover Compelling Insights
作者 / Steve Portigal
簡介 / Interviewing Users: How to Uncover Compelling Insights:,Interviewingiseasy,right?Anyonecandoit...butfewdoitwellenoughtounlockthebenefitsandinsightsthatintervi
出版社 / Ingram International Inc
ISBN13 / 9781959029786
ISBN10 /
EAN / 9781959029786
誠品26碼 /
尺寸 / 22.6X15.0X2.4CM
裝訂 / P:平裝
尺寸 / 22.6X15.2X2.3CM
頁數 / 276
語言 / 3:英文
級別 / N:無

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