Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success | 誠品線上

Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success

內容簡介

內容簡介 In Design Thinking and Innovation Metrics: Powerful Tools to Manage Creativity, OKRs, Product, and Business Success, bestselling author Michael Lewrick delivers a simple and straightforward playbook to manage and measure innovation. In the book, you’ll learn how to utilize the design thinking paradigm for innovation success and how successful leaders manage Explore and Exploit portfolios to create impact.The author explains how to:Strategically employ data analytics, artificial intelligence, and neurodesign to drive innovation and business resultsDeploy Objectives and Key Results (OKRs) for innovation teams to realize true alignment between the business and team performanceUse the provided hands-on tools to measure your firm’s success at creating meaningfully new and interesting products, services, and experiencesPart of the Design Thinking Series, Design Thinking and Innovation Metrics will earn a place in the libraries of managers, executives, product owners, innovation teams, entrepreneurs, and other business leaders.

各界推薦

各界推薦 “Creative activity… innovation! … and performance metrics, long considered to be polar opposites, turn out to be essential complementers. Lewrick’s Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!”― BILL FISCHER, Professor Emeritus of Innovation Management, IMD Business School, and Senior Lecturer, Sloan School of Management, MIT“Peter Drucker famously said that if you can’t measure it, you can’t manage it. This latest book of Lewrick’s excellent series on design thinking is a highly practical guide for mastering the complex world of innovation.”― ROLAND DEISER, Chairman of the Center for the Future of Organization at the Drucker School of Management“This book is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry.”― ELVIN TURNER, Bestselling innovation author, Be Less Zombie“This book is a game-changer on the corporate world’s view. It goes far beyond any approach to innovation accounting I have seen before. ”― JEAN-PAUL THOMMEN, Professor, Business and Management Studies, University of Zurich

作者介紹

作者介紹 Michael LewrickMichael Lewrick has worked very intensively in recent years on the mindset that enables us to solve different types of problems. He is a bestselling author, award-winning design thinking and business ecosystem design thought leader, business entrepreneur and visiting professor at various universities globally. His ideas, books, and company, Lewrick & Company, help mobilize people around the world to better lead innovation, digital transformation, and business growth in an era of increasingly rapid change.

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最佳賣點 : Create, manage, and measure innovation

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