防詐3要訣：不聽信、不操作、掛斷電話 
The Capital One Story: How the Upstart Financial Institution Charged Toward Market Leadership
CAPITAL 1 STORY
內容簡介
What can you learn from the most successful companies in the world? The Capital One Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled an unlikely credit card startup to revolutionize the credit industry.
After twenty-five years in the credit card business, Capital One has earned its place in wallets across the world. When the company's two young founders set out to individualize credit, the financial world thought they were crazy...until it was clear that they weren't.
Working in the banking industry, Richard Fairbank and Nigel Morris saw that the one-size-fits all standard that the credit card companies employed was leaving big money on the table. They cracked the code and figured out how to customize the credit card experience by offering personalized designs, credit limits, and rewards, revolutionizing the way the credit card industry operated.
Known for their ubiquitous advertising campaigns with A-list talent such as Jennifer Garner and Samuel L. Jackson, the youngest bank in the business was once turned down by every one of their competitors but has since grown to dominate the industry.
Through the story of Capital One, you'll learn:
- How to recognize underserved sections of a market.
- How rejection by every company in the business doesn't mean it's time to quit.
- How to determine what people want and how to get it to them.
- How to employ marketing campaigns that will change the way people live.
Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.
規格
退貨說明
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依「通訊交易解除權合理例外情事適用準則」，下列商品不適用七日猶豫期，除產品本身有瑕疵外，不接受退貨：
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