The New Brand You: How to Wow in the New World of Work | 誠品線上

The New Brand You: How to Wow in the New World of Work

內容簡介

內容簡介 疫後時代，如何在求職市場中重新站穩腳步？思考「個人品牌」經營的重要性，在變動的大環境裡脫穎而出！""An important read for the new world of work."" - Daniel H. Pink, #1 New York Times bestselling author of The Power of RegretThe New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button.We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good.The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics.Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately.Getting your personal branding right will give you the edge in the new age of work."

作者介紹

作者介紹 Catherine KaputaCatherine Kaputa is the award-winning author of You Are a Brand! and Breakthrough Branding. She is a successful branding strategist and speaker and led the ’I Love NY’ campaign. Catherine lives in New York City.

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