內容簡介
內容簡介 In full color, with over 750 images to enhance and clarify the concepts, this thought-provoking resource is for graphic designers, professors, and students.This Third Edition, wholly revised and updated with essays on design thinking by seven industry leaders and a wealth of new images, provides designers, art directors, and students—regardless of experience—with a unique approach to thoughtful, convincing design. In full color with guidance on the rules of design and how to break them for the reader’s benefit.
作者介紹
作者介紹 Alex W. White is an award-winning design consultant, author, and educator. He has taught students and professionals the rightness of analytical thinking about visual communication. Among his books are Editing by Design, 4th Edition; Listening to Type: Making Language Visible; and Advertising Design and Typography. White is the Chairman of the graduate program in Design Management at the University of Bridgeport and has taught at Parsons School of Design, FIT, and the Hartford Art School. He served as President and Chairman of the Type Directors Club in New York City. White holds degrees in advertising design from Syracuse University and graphic design from Kent State University. He lives in Greenwich, Connecticut. Contact him at alexanderwwhite.com.