防詐3要訣：不聽信、不操作、掛斷電話 
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
HOW I BUILT THIS
內容簡介
A NEW YORK TIMES BESTSELLER WALL STREET JOURNAL #1 Best-selling Business Book Based on the highly acclaimed NPR podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world's top entrepreneurs on how to start, launch, and build a successful venture.
Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy's Pita Chips).
Award-winning journalist and NPR host Guy Raz has interviewed more than two-hundred highly successful entrepreneurs to uncover these amazing true founder stories. In How I Built This, he shares tips for every stage of the entrepreneur's journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.
This essential guide for innovators and dreamers shares the playbook for entrepreneurial success:
- Inspiring Entrepreneurs: Learn from the unexpected paths to success taken by the world's most innovative founders, including the creators of Allbirds, Headspace, and Stacy's Pita Chips.
- Startup Advice: Distilled from hundreds of interviews on the acclaimed NPR podcast, Guy Raz shares priceless, road-tested insights for every step of starting a business.
- The Hero's Journey: Discover the common narrative arc of struggle and triumph that connects all great entrepreneurial stories, from formulating an idea to fending off competitors.
- Real-World Case Studies: Go behind the scenes to understand how trailblazing founders raise money, recruit employees, build a culture, and achieve lasting business success.
作者介紹
GUY RAZ is the creator and host of the popular podcasts How I Built This, Wisdom from the Top, and The Rewind on Spotify. He's also the co-creator of the acclaimed podcasts TED Radio Hour and the children's program Wow in the World. He's received the Edward R. Murrow Award, the Daniel Schorr Journalism Prize, the National Headliner Award, and the NABJ Award, among many others and was a Nieman journalism fellow at Harvard. He lives in the Bay Area.
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