防詐3要訣：不聽信、不操作、掛斷電話 
Publish. Promote. Profit.: The New Rules of Writing, Marketing & Making Money with a Book
PUBLISH PROMOTE PROFIT
內容簡介
In 2008, Rob Kosberg faced the biggest business test of his life. Like many others he had to start over after the financial crisis and build a business in the worst economy of our generation. He did this with his own bestselling book and has gone on to help thousands of other authors to replicate his success. In Publish. Promote. Profit. he tells you exactly how they are doing it. How some clients are earning over $100,000 per month with their books, getting booked on massive stages, getting press and media on demand and becoming the hunted in their industries. Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or "book marketing" Publish. Promote. Profit. explains how to create compelling content quickly and become a true bestselling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients, speaking opportunities and media.Praise for Rob Kosberg and Publish. Promote. Profit.I first met Rob and Best Seller Publishing 3 years ago when I was looking for a publisher and marketing expert for my book anthology series, "Put a Shark in your Tank". Rob became a friend, trusted adviser and later a partner with me on our new book series. The strategies and tactics Rob teaches in this book are truly cutting edge and what's working right now with him and his clients, including me. Rob outlines the strategies necessary to not just have great content but to get your content into the hands of your ideal client and build yourself a platform and legacy with it. In this book Rob shows you how to go from hunting for clients to being The Hunted. I am thrilled to see this content get into the hands of those with a message that the world needs to hear. As I was once told I now tell you. It's time to leave the shadows and make an impact with your message. Here's to building your legacy. - KEVIN HARRINGTON Inventor of the Infomercial and original Shark on ABC's Shark TankRob has a system that works, he takes a personal interest in his authors and to me it is a one stop shop that was a savings of time, energy and money and also helped move this project forward in a very efficient way. My thanks go out to Rob and BSP because they did help make my book a BEST SELLER. - DELANO LEWIS Former U.S. Ambassador to South Africa, Best Selling Author of It All Begins With SelfSection One: PublishS'mores Anyone? (Laying the Foundation of a great book)Lions, Tigers, and Bears? No-Titles, Subtitles, and Contents: Now That's ScaryThe Problem with Writing Is the WritingSection Two: PromoteRocket Man (or Woman) Book Launch SuccessThe 800-Pound GorillaLaunch Party - How to Launch Your Book to SuccessSection Three: ProfitFiesta (Birthday) Time - How To Really Make A Profit With Your BookOptions, Options, and More Options - Examples of Clients SuccessesThe Power of Speaking - How To Use Your Book To Get Speaking EngagementsMedia Fame, Shall We? - How To Use Your Book To Get MediaThe Lifeblood of Business - Generate Leads With Your Book
作者介紹
Rob Kosberg is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal. Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted. Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies. Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months. Rob is passionate about helping small businesses reach their target audience via cutting edge marketing. Rob is involved with Various Local and National Charity sponsorships including personal overseas trips for fundraising and serving the poor in Manilla, Johannesburg South Africa and Sao Paulo Brazil. Rob is a past speaker and national presenter and in the last 5 years, during the worst economic downturn of our generation Rob built 3 different Multi-Million Dollar Businesses in less than 18 months by meeting clients needs first before their own.
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