Social Media Ethics Made Easy: How to Comply with FTC Guidelines | 誠品線上

Social Media Ethics Made Easy: How to Comply with FTC Guidelines

作者 Joseph W. Barnes
出版社 Ingram Publishers Services
商品描述 Social Media Ethics Made Easy: How to Comply with FTC Guidelines:,:誠品以「人文、藝術、創意、生活」為核心價值,由推廣閱讀出發,並透過線上網路,傳遞博雅的溫度

作者介紹

作者介紹 Joseph Barnes is a published author, educator, business and community leader, experienced in for-profit, nonprofit and higher education. He's currently a full time lecturer in marketing, social media marketing, business communications, and business integration at Seattle University. He writes, tweets, and speaks about social media marketing, privacy, and the collection and selling of consumer data. He is particularly interested in helping businesses and organizations understand the Federal Trade Commission (FTC) requirements for disclosure, and how to create and implement a social media plan. As a strategic communications and marketing consultant, his clients have ranged from small businesses to Fortune 500 companies, nonprofits and leading government agencies. As a journalist he has provided leadership for teams that have won countless Emmy(R) Awards and the prestigious Edward R. Murrow Award for Excellence in Journalism. He holds a master's degree from California State University, Hayward, is quoted in two books, and is a certified Leadership Trainer.

商品規格

書名 / Social Media Ethics Made Easy: How to Comply with FTC Guidelines
作者 / Joseph W. Barnes
簡介 / Social Media Ethics Made Easy: How to Comply with FTC Guidelines:,:誠品以「人文、藝術、創意、生活」為核心價值,由推廣閱讀出發,並透過線上網路,傳遞博雅的溫度
出版社 / Ingram Publishers Services
ISBN13 / 9781606498521
ISBN10 / 1606498525
EAN / 9781606498521
誠品26碼 / 2682128766006
頁數 / 120
注音版 /
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 22.9X15.2X0.7CM
級別 / N:無
重量(g) / 172.4

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