COVID-19 and Entrepreneurship: Challenges and Opportunities for Small Business | 誠品線上

COVID-19 and Entrepreneurship: Challenges and Opportunities for Small Business

內容簡介

內容簡介 Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

作者介紹

作者介紹 Vanessa RattenVanessa Ratten is Associate Professor at La Trobe University, Australia.

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