防詐3要訣：不聽信、不操作、掛斷電話 
StoryMythos: A Movie Guide to Better Business Stories
STORYMYTHOS
內容簡介
Dare to entertain the possibility that superheroes and epic quests are more than the stuff of your favorite movies, books, and TV shows-they're also the foundation of a successful corporate culture, effective communication, and brand image.Veteran corporate storyteller and keynote speaker Shane Meeker (https: //www.storymythos.com/) takes his favorites from stage, page, and screen and turns them into ways to approach communications, branding, and other key marketing elements.In this book, you'll learn: - Why stories make people care- The recipe for a compelling story- The dangers of a bad story- How your brand is like Glinda the Good Witch- How the Marvel Cinematic Universe can inspire your innovation pipelineAnd much more-including workbook sections that will help you discover the power of your stories.If you are ready to write your own story, then begin reading StoryMythos today Prepare to experience the potency of narrative and myth to transform you and your company with direction, purpose, and the power of imagination."Infused with sharp and relevant examples from movies, Walt Disney, and P&G, this book leaves one not only better appreciating the power of storytelling but knowing how to make it happen."-John Pepper, Former CEO of Procter & Gamble and Former Chairman of the Board of the Walt Disney Company
作者介紹
Shane is a nationally recognized storyteller, story trainer and keynote speaker. For over 12 years now he has been regularly sharing his powerful and engaging story principles across hundreds of organizations, conferences and companies like Walt Disney, Exxon Mobil, American Express, US Bank and Ford.
His fascination with the power of story started early in his childhood with an influential pair of superheroes - Batman and Luke Skywalker. Both taught him valuable life lessons such as a desire for adventure, the importance of hard work and learning from failure. Many a day on a small farm in western Ohio was consumed with him dressed up in a towel-made-cape fighting the underbelly of Gotham or wielding a homemade cardboard lightsaber battling the forces of the evil Empire.
Upon graduation from The Ohio State University, he started his career as an Industrial Design Manager at Procter & Gamble. Over his 22 year career there, he has helped lead the design strategy and execution for billion dollar brands like Tide, Gain, Crest, Olay and Pampers.
After several years of researching screenwriting, fairy tales and mythology, Shane discovered that the art and science behind his favorite movies could be used as a problem solving tool in ANY industry. He now helps teams understand the relationship between their brand and Glinda the Good Witch, how to solve almost any business problem with what works in Star Wars or how movie sequel strategy can change how you plan your next project.
Just like when he was a kid, he still finds most of his inspiration from the fantastic stories of stage, page and screen. Today Shane is the P&G Company Historian & Corporate Storyteller while he also continues to deliver his StoryMythos keynotes and workshops to hundreds of companies around the world. You can learn more at his website www.storymythos.com.
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