Scientific Advertising
| 作者 | Claude Hopkins |
|---|---|
| 出版社 | Ingram International Inc |
| 商品描述 | Scientific Advertising：ThisEditionIncludes:HowAdvertisingLawsAreEstablished-JustSalesmanship-OfferService-MailOrderAdvertising-WhatItTeaches-Headlines-Psycholo |
內容簡介
內容簡介 This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
商品規格
| 書名 / | Scientific Advertising |
|---|---|
| 作者 / | Claude Hopkins |
| 簡介 / | Scientific Advertising：ThisEditionIncludes:HowAdvertisingLawsAreEstablished-JustSalesmanship-OfferService-MailOrderAdvertising-WhatItTeaches-Headlines-Psycholo |
| 出版社 / | Ingram International Inc |
| ISBN13 / | 9781603866361 |
| ISBN10 / | |
| EAN / | 9781603866361 |
| 誠品26碼 / | |
| 重量(g) / | 140.6 |
| 裝訂 / | P:平裝 |
| 頁數 / | 88 |
| 級別 / | N:無 |
| 尺寸 / | 22.9X15.2X0.5CM |
| 語言 / | 3:英文 |