Scientific Advertising | 誠品線上

Scientific Advertising

作者 Claude Hopkins
出版社 Ingram International Inc
商品描述 Scientific Advertising:,ThisEditionIncludes:HowAdvertisingLawsAreEstablished-JustSalesmanship-OfferService-MailOrderAdvertising-WhatItTeaches-Headlines-Psycho

內容簡介

內容簡介 This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

商品規格

書名 / Scientific Advertising
作者 / Claude Hopkins
簡介 / Scientific Advertising:,ThisEditionIncludes:HowAdvertisingLawsAreEstablished-JustSalesmanship-OfferService-MailOrderAdvertising-WhatItTeaches-Headlines-Psycho
出版社 / Ingram International Inc
ISBN13 / 9781603866361
ISBN10 /
EAN / 9781603866361
誠品26碼 /
尺寸 / 22.9X15.2X0.5CM
重量(g) / 140.6
語言 / 3:英文
級別 / N:無
頁數 / 88
裝訂 / P:平裝