防詐3要訣：不聽信、不操作、掛斷電話 
Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga
LANGUAGE INTELLIGENCE
內容簡介
Joseph Romm, one of Rolling Stone magazine's top "100 Agents of Change," has focused his talents on helping us all to increase our Language Intelligence and to better understand the art of persuasion. Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging - even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney. Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump. With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensible roadmap for today's political and pop culture landscape. "For anyone who seeks to understand why Lady Gaga's music has become a global phenomena or how to avoid 'Etch-a-Sketch' moments, this book is for you," said Romm.
作者介紹
Joseph Romm is one of the country's most influential communicators on climate science, solutions, and politics. He is a senior fellow at the Center for American Progress Action Fund, where he runs ClimateProgress.org, which New York Times columnist Tom Friedman called, "the indispensable blog." Romm is author of seven books and in 1997 was acting assistant secretary of energy overseeing $1 billion in clean energy investments.
"The Web's most influential climate-change blogger" and "Hero of the Environment 2009" - Time magazine "In terms of his cachet in the blogosphere, Joe Romm is something like the climate change equivalent of economist (and New York Times columnist) Paul Krugman." - U.S. News & World Report One of "The 100 People Who Are Changing America"- Rolling Stone規格
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