防詐3要訣：不聽信、不操作、掛斷電話 
Net Positive: How Courageous Companies Thrive by Giving More Than They Take
內容簡介
A Financial Times Best Business Book of the Year
Named one of 10 Best New Management Books for 2022 by Thinkers50
"An advocate of sustainable capitalism explains how it's done" — The Economist
"Polman's new book with the sustainable business expert Andrew Winston…argues that it's profitable to do business with the goal of making the world better." — The New York Times
Named as recommended reading by Fortune's CEO Daily
"…Polman has been one of the most significant chief executives of his era and that his approach to business and its role in society has been both valuable and path-breaking." — Financial Times
The ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges—climate change and inequality—and build a thriving business as a result.
In this candid and straight-talking handbook, Polman and Winston reveal the secrets of Unilever's success and pull back the curtain on some of the world's most powerful c-suites. Net Positive boldly argues that the companies of the future will profit by fixing the world's problems, not creating them.
Together the authors explode our most prevalent corporate myths: from the idea that business' only function is to maximise profits, to the naïve hope that Corporate Social Responsibility will save our species from disaster. These approaches, they argue, are destined for the graveyard. Instead, they show corporate leaders how to make their companies "Net Positive"—thriving by giving back more to the world than they take. Net Positive companies unleash innovation, build trust, attract the best people, thrill customers, and secure lasting success, all by helping create stronger, more inclusive societies and a healthier planet. Heal the world first, they argue, and you’ll satisfy your investors as a result.
With ambitious vision and compelling stories, Net Positive will teach you how to find the inner purpose and courage you need to embrace the only business model that will matter in the years ahead. You will learn how to lead others and unlock your company's soul, while setting and delivering big and aggressive goals, and taking responsibility for all of your company's impacts. You'll find out the secrets to partnering with others, including your competition and critics, to drive transformative change from which you will prosper. You'll build a company that serves your people, your customers, your communities, your shareholders—and your children and grandchildren will thank you for it.
Is this win-win for business and humanity too good to be true? Don't believe it. The world's smartest CEOs are already taking their companies on the Net Positive journey and benefitting as a result. Will you be left behind?
Join the movement at netpositive.world
作者介紹
Paul Polman works to accelerate action by business to achieve the UN Global Goals, which he helped develop. He was the CEO of Unilever from 2009 to 2019, the first from outside the company in its century-plus history, and has been described by the Financial Times as "a standout CEO of the past decade." He created a new framework for decision-making in the organization to focus the business on multiple stakeholders and long-term value creation, committing the company to doubling its sales while keeping its footprint flat, to touching one billion people, and to greatly improving the lives of suppliers around the world. Peers and experts have ranked Unilever as the most sustainable company—above long-standing, privately run leaders like Patagonia and IKEA—for eight years. Today, Polman is cofounder and Chair of IMAGINE, a for-benefit organization and foundation that mobilizes businesses around the UN Global Goals.
Andrew Winston is one of the world's most widely read writers and leading thinkers on sustainable business. His books on sustainability strategy, including Green to Gold and The Big Pivot, have sold more than 150,000 copies in seven languages. Winston has also written cover stories for Harvard Business Review and published hundreds of articles in HBR, MIT Sloan Management Review, and other top publications. He was recently selected for the Thinkers50 Radar 2020, a list of "30 thinkers to watch out for in the coming year." His views on strategy have been sought after by many of the world's leading companies, including 3M, DuPont, HP, Ingersoll Rand, Johnson & Johnson, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever.
You can find more about Paul Polman at:
imagine.one
twitter.com/paulpolman
linkedin.com/in/paulpolman
You can find more about Andrew Winston at:
andrewwinston.com
twitter.com/AndrewWinston
linkedin.com/in/andrewwinston
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