Vespa | 誠品線上

Vespa

內容簡介

內容簡介 🛵「Assouline × Vespa」的夢幻聯動：80週年的頂規視覺收藏 當「世界最美精品書」出版社Assouline遇上義大利最具代表性的二輪傳奇Vespa，這本書本身就是一件極具品味的奢華配件。不僅完美捕捉Vespa的經典美學，更是時尚愛好者與車迷裝飾居家空間的絕佳藝術品。🛵首度解鎖官方珍稀檔案：重返義式復古浪漫的黃金年代書中跳脫生硬的機械規格，直接帶你潛入Vespa的歷史檔案庫！透過大量罕見的復古宣傳手冊、全球原創經典廣告與歷史年曆，生動還原qVespa如何從交通工具，昇華為跨越時代的性感符號與生活風格。🛵超越車款圖鑑的「文化肖像」：讀懂席捲全球的次文化精神 由獲獎無數的頂尖生活風格編輯Michael Köckritz操刀，本書不以傳統的編年史或零件拆解形式來表述，而是以「主題式」手法探索Vespa與電影、時尚及次文化的深度淵源。無論你是否懂車，都能在這本「文化肖像」中找到屬於冒險家與自由靈魂的共鳴。First you hear it: a soft buzz cutting through the street. Then you see it, and just like that, it is gone. At eighty years old, the Vespa remains one of the most electrifying icons ever to grace the open road, and now, for the first time, Assouline captures its singular spirit in a volume worthy of its legend.Structured thematically rather than chronologically, this book traces the evolution of a brand that has never lost its essence, exploring Vespa's deep roots in Italian culture, its prominence across subcultures, its enduring relationship with fashion, film, and sport, and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material including vintage brochures, original global advertisements, and historic calendars drawn from the Vespa archive brings each chapter to vivid life.Written by Michael Köckritz, award-winning publisher and editor in chief behind some of the world's most celebrated design and lifestyle publications, this is not a technical manual or a collector's catalogue. It is a cultural portrait.For the free-spirited, the adventurous, and those who understand that the most iconic things in life are never merely functional. This book can be paired with the Assouline exclusive Vespa helmet.

作者介紹

作者介紹 Michael KöckritzWith supreme lightness and ease, journalist, author, artist, and media creator Michael Köckritz consistently generates attention-grabbing content, leaving a lasting impression on current and future-facing themes and on the lifestyle and luxury worlds. The publisher and editor in chief brings to life a whole range of books and lifestyle magazines that have regularly won national and international awards for years. The car culture magazine ramp, the men’s lifestyle magazine rampstyle, and the design magazine rampdesign appear internationally and are considered trendsetting publications in their respective genres. He is the author of Crazy about Rolex and Men’s Style Manual, both published in 2026.

商品規格

最佳賣點

最佳賣點 : 誕生80年的Vespa是公路上的迷人傳奇~品牌首度以絕美圖錄展現其自由靈魂。打破編年史的編輯模式，探索Vespa如何深植義大利文化，席捲時尚、電影與次文化，成為無可取代的風格配件。書中收錄罕見復古型錄與經典廣告等珍藏，是一部獻給自由靈魂的文化肖像！

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