Best Story Wins: Storytelling For Business Success | 誠品線上

Best Story Wins: Storytelling For Business Success

內容簡介

內容簡介 ✰職場溝通，誰能贏？故事力決勝負！ 無論是演講、視訊會議，或在email、社群媒體對話，講故事都是最有效的溝通方式！ 為什麼？因為人們做決定，不是靠邏輯，而是靠情感。要說服人、影響人、激勵人，你需要和對方建立情感連結，而「說故事」正是最好的方法。 本書作者馬克．愛德華茲（Mark Edwards）是資深記者出身的企業教練，他獨創「SUPERB故事心法」，教你如何用故事打動人心，在職場無往不利！ 你將學到： • SUPERB故事心法，讓溝通更有力！ 不論90秒、10秒甚至5秒，都能說出打動人心的故事。 • 英雄之旅、拯救貓咪法則... 職場溝通也能套用的故事公式！ • 各行各業都適用！從業務、行銷到主管，人人都能學會用故事溝通。 • 不只教你說故事，更教你用故事創造價值！ 讓你的想法更有說服力、產品更有吸引力！ 還在用枯燥乏味的語言溝通嗎？讓《Best Story Wins》教你，用故事力成為職場溝通高手，讓你的事業更成功！Whether you're standing up in front of a crowd at a conference or chatting with a colleague on Zoom, storytelling is the most effective way to get your point across. It works in 90 second Superbowl TV spots, it works in 10 second social media formats, and it works in that email you have to fire off in 5 seconds flat.Why? The short answer is that people don't make decisions based on logic. They make decisions based on emotions. To persuade, influence and inspire, you need to make an emotional connection. And storytelling is the best way of doing that.Journalist-turned-business coach Mark Edwards has developed his own methodology - SUPERB - for telling compelling stories at work. From the classic Hero's Journey to why we all need to Save a Cat, Best Story Wins shows how storytelling will make better communicators of us all.

作者介紹

作者介紹 Mark EdwardsMark Edwards is a corporate speech writing coach who has helped his clients win over $10 billion's worth of new businesses pitches as a pitch doctor in the media, marketing and advertising industries. He began his career as a business journalist 25 years ago; for over two decades his writing appeared on a weekly basis in The Sunday Times. He is the co-author of Belonging: the key to transforming and maintaining diversity, inclusion and equality at work and the author of The Tao of Bowie: 10 lessons from David Bowie's life to help you live yours.

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最佳賣點

最佳賣點 : 誰的故事最動人，事業就更成功！

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