Imitation Games: How Gambling Hijacked Sport | 誠品線上

Imitation Games: How Gambling Hijacked Sport

內容簡介

內容簡介 「細緻且具毀滅性……閱讀本書，了解你所愛的競技遊戲背後的真相。」——《錢進國家》（Moneyland）作者奧立佛·布洛（Oliver Bullough）小賭怡情。比賽的一部分。更接近現場感。一個友善且熟悉的聲音，邀請你加入真正的球迷行列並參與其中。這能有什麼危害呢……下注從未如此簡單。排山倒海的廣告劫持了每一場體育盛事——你口袋裡的移動老虎機就是進入沉浸式世界的全部所需，在那裡，賭博是匿名的且毫無摩擦，24 7 全天候供應，幾乎涵蓋任何運動的任何面向。自從大約 25 年前起源於地方性的家庭代工產業以來，線上賭博已成為每年產值超過 100 億英鎊的全球巨頭。有時甚至會讓人覺得，體育運動的「意義」就在於對其下注。我們是如何走到這一步的？新一代的賭博品牌是如何在全球範圍內劫持體育運動的？在《模仿遊戲》（Imitation Games）中，達拉·麥基（Darragh McGee）遊歷世界，講述了數位品牌將這個賭博新世界釋放給新一代球迷（並藉此致富）的驚人故事。與此同時，他追蹤了賭博留下的傷害與人性代價，並展示了我們如何為體育和社會創造一個不同的未來。因為當樂趣停止時，痛苦會接踵而至。「終於有一本書解釋了我們是如何讓這一切發生的、這個行業的真實成本是什麼，以及體育界對此可以做些什麼。」——《我們生活的遊戲》（The Game of our Lives）作者大衛·古德布拉特（David Goldblatt）'Meticulous and devastating... Read this book to learn the truth about the game you love'Oliver Bullough, author of MoneylandA cheeky flutter. All part of the game. Get closer to the action. A friendly, familiar voice, inviting you to join the real fans and get involved. What harm could it do…It has never been easier to stake a bet. Wall to wall adverts have hijacked every sporting event – the mobile slot machine in your pocket all you need to enter an immersive world in which gambling is faceless and frictionless, available 24 7, on almost any aspect of any sport.Since its origins as a provincial cottage industry almost twenty-five years ago, online gambling has become a globe-straddling behemoth worth more than £10 billion a year. It can sometimes feel as if the point of sport is to bet on it.How did we get here? How did a new wave of gambling brands hijack sport on a global scale? In Imitation Games, Darragh McGee travels the world to tell the incredible story of the digital brands who unleashed this new world of gambling onto a new generation of fans (and got very rich doing so).At the same time, he traces the harm and human cost that gambling leaves behind, and shows how we can create a different future for sport and society. Because when the fun stops, it stops hard.'At last we have a book that explains how we let this happen, what the real costs of the industry are, and what sport might do about it'David Goldblatt, author of The Game of our Lives'McGee takes readers on a gripping journey'Natasha Schüll, author of Addiction by Design

作者介紹

作者介紹 Darragh McGee is an academic based at the University of Bath and an authority on the changing relationship between gambling and sport. He has led a decade of cutting-edge research on the growth of online sports gambling in the UK and Sub-Saharan Africa, including the public health impacts on a new generation of young people. His research and writing appear in global media outlets, including the Guardian, the BBC, and Men’s Health. He holds a doctorate from the University of Toronto, Canada. He was named a BBC New Generation Thinker in 2020. Imitation Games is his first book.

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最佳賣點

最佳賣點 : 體育競技已淪為24小時不打烊的口袋老虎機？本書揭露博弈產業如何透過數位科技，在25年間劫持全球體育盛事。從資本累積的黑幕到成癮者的沉痛代價，這不只是產業觀察，更是奪回純粹運動精神的社會啟示錄。

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