防詐3要訣：不聽信、不操作、掛斷電話 
Writing for Busy Readers: Communicate More Effectively in the Real World
內容簡介
我們都在學校受過最基本的寫作教育，但我們既有的寫作模式，真的能夠應付現代快速的節奏，又能完整表達自己的意思嗎？
經典寫作書The Elements of Style和On Writing Well出版時，網路尚不盛行，但隨著科技發展，我們溝通的方式有了180度大轉變，我們每天都會收到超過100封EMAIL和上千條的訊息，閱讀的時間縮短了，但要傳遞的東西卻更多，如何讓我們的溝通方式更有效率且不出錯？
人類行為學家Todd Rogers 和 Jessica Lasky-Fink提供忙碌現代人新一代的寫作指南，在科學根據研究下提出六個守則：
- 用更少的字
- 降低閱讀門檻
- 聰明地使用格式
- 讓迅速瀏覽者快速理解目的
- 為讀者標記重點
- 回覆得越簡單越好
書中提供各種案例研究，以及對你改善寫作力更有幫助的工具，讓你的文字力也能跟上時代的腳步。
We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?
When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate. The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition.
Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today. They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:
-Use fewer words
-Lower the reading level
-Use formatting judiciously
-Make the purpose clear for skimmers
-Emphasise value for readers
-Make responding as easy as possible.
Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
各界推薦
– Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better
‘Amazing. The best book ever written on effective writing. It will change your life ― and make the world a better place.’
– Cass R. Sunstein, Harvard University, co-author of Nudge
‘This book won’t just make you a better writer ― it will turn you into a more effective communicator. Writing for Busy Readers is a surprisingly captivating guide to conjuring words that captivate people. Move over, AI: this is the ultimate guide to sharpen every meaningful message you craft.’
– Adam Grant, #1 New York Times bestselling author of Think Again and Hidden Potential, and host of the TED podcast Re:Thinking
‘Genius! A succinct, sage guide to writing effectively ― and the only one I know of that is grounded in evidence of what really works.’
– Angela Duckworth, University of Pennsylvania, Founder and CEO of Character Lab, and author of Grit
‘[A] useful handbook on how to efficiently get one’s point across, whether in an email, work memo, or social media post … The thoughtful advice is pragmatic and the prose fittingly concise and straightforward. It’s Strunk & White for the internet age.’
– Publishers Weekly
作者介紹
Todd Rogers is a professor of public policy at Harvard University, where he has won teaching awards for the past six consecutive years. A behavioural scientist and the co-founder of the Analyst Institute and Everyday Labs, his opinion pieces have appeared in the New York Times, the Los Angeles Times, and Politico, among others.
Jessica Lasky-Fink
Jessica Lasky-Fink is a PhD candidate at the University of California, Berkeley, a senior analyst at EveryDay Labs, and an associate fellow with the Office of Evaluation Sciences. Her research focuses on improving the delivery of social services by connecting low-income populations to government programs.
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