Apple in China: The Capture of the World's Greatest Company | 誠品線上

Apple in China: The Capture of the World's Greatest Company

內容簡介

內容簡介 讀過《賈伯斯傳》(Steve Jobs) 和《晶片戰爭》(Chip War)的讀者，更需要閱讀這本深入探討蘋果在全球供應鏈的佈局中，最複雜艱難的中國決策，以及其帶來的後果。「深度研究、令人不安、並富有啟發性。《Apple in China》揭示了蘋果如何促成中國崛起，似乎是犧牲了自身未來為代價。閱讀過程中，我們看到世界上最賺錢的公司被世界上最強大的獨裁者巧妙的智取。」——《晶片戰爭》(Chip War) 作者克里斯‧米勒(Chris Miller)記者派翠克·麥基(Patrick McGee)與兩百多位前高層主管和工程師訪談，並輔以未報導過的賈伯斯會議記錄、高層之間的電子郵件和關於來自中國競爭威脅的內部備忘錄，揭開了蘋果在中國發展的幕後故事。《Apple in China》突顯了那些在蘋果崛起過程中發揮重要作用並試圖尋求不同道路的人物，包括在中國建立蘋果門市的摩門教傳教士；負責安撫北京的「八人幫」高管；以及一位理想主義老兵——他希望改善工廠工人的生活，卻在蘋果高層的營運要求和習近平對民間社會的高壓控制下夢想破滅。《Apple in China》讀來有時令人不安、卻始終為讀者揭露真相：一家曾經讚揚反叛精神和以身為麻煩製造者為傲的公司，一家鼓勵我們“Think Different"的公司，如何在中國崛起、享受豐碩成果的同時，面對道德與商業利益、理念與現實之間的矛盾，並被迫迎合強權政府的要求。“DEEPLY RESEARCHED, DISTURBING, AND ENLIGHTENING. Apple in China reveals how Apple enabled China’s rise, seemingly at the cost of its own future. In these pages we watch as the world's most profitable company gets outmaneuvered by the world's most powerful dictator.” —Chris Miller, New York Times bestselling author of Chip WarFor readers of Walter Isaacson’s Steve Jobs and Chris Miller’s Chip War, a riveting look at how Apple helped build China’s dominance in electronics assembly and manufacturing only to find itself trapped in a relationship with an authoritarian state making ever-increasing demands.After struggling to build its products on three continents, Apple was lured by China’s seemingly inexhaustible supply of cheap labor. Soon it was sending thousands of engineers across the Pacific, training millions of workers, and spending hundreds of billions of dollars to create the world’s most sophisticated supply chain. These capabilities enabled Apple to build the 21st century’s most iconic products—in staggering volume and for enormous profit.Without explicitly intending to, Apple built an advanced electronics industry within China, only to discover that its massive investments in technology upgrades had inadvertently given Beijing a power that could be weaponized.In Apple in China, journalist Patrick McGee draws on more than two hundred interviews with former executives and engineers, supplementing their stories with unreported meetings held by Steve Jobs, emails between top executives, and internal memos regarding threats from Chinese competition. The book highlights the unknown characters who were instrumental in Apple’s ascent and who tried to forge a different path, including the Mormon missionary who established the Apple Store in China; the “Gang of Eight” executives tasked with placating Beijing; and an idealistic veteran whose hopes of improving the lives of factory workers were crushed by both Cupertino’s operational demands and Xi Jinping’s war on civil society.Apple in China is the sometimes disturbing and always revelatory story of how an outspoken, proud company that once praised “rebels” and “troublemakers”—the company that encouraged us all to “Think Different”—devolved into passively cooperating with a belligerent regime that increasingly controls its fate.

各界推薦

各界推薦 “TO CALL THIS BOOK A PAGE TURNER IS TO ALMOST DIMINISH ITS IMPORTANCE. IT IS A ONCE-IN-A-GENERATION READ. Apple is more than the world's greatest company. It is integral to the whole culture of globalization. Patrick McGee not only narrates the epic history of Apple, but explains how, in effect, it got taken over by China, the world's greatest illiberal power.” —Robert D. Kaplan, author of the New York Times bestseller The Revenge of Geography and Waste Land: A World in Permanent Crisis“ABSOLUTELY RIVETING. An extraordinary story, expertly told—and one that has important implications for Apple, for tech, and for global geoeconomics.”—Peter Frankopan, Professor of Global History at Oxford and bestselling author of Silk Roads

作者介紹

作者介紹 Patrick McGeePatrick McGee was the Financial Times’s principal Apple reporter from 2019 to 2023, during which time he won a San Francisco Press Club Award for his coverage. He joined the newspaper in 2013, in Hong Kong, before reporting from Germany and California. Previously, he was a bond reporter at The Wall Street Journal. He has a master’s degree in global diplomacy from SOAS, University of London, and a degree in religious studies from the University of Toronto. He and his family make their home in the Bay Area.

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最佳賣點

最佳賣點 : 探討蘋果如何幫助中國在電子製造領域崛起，但最終發現自己與一個強權政府建立了深刻的依賴關係。
蘋果該如何因應？
《晶片戰爭》作者Chris Miller推薦！

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