Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift | 誠品線上

Good Ideas and Power Moves: Ten Lessons for Success from Taylor Swift

內容簡介

內容簡介 一部剖析泰勒絲巨星光環與商業帝國背後「十大權力行動」的詳盡指南——由前哈佛商學院戰略研究所策略專家Sinéad O'Sullivan撰寫。泰勒絲的天才，遠不止於她的歌聲與創作。身為自己價值數十億美元企業的創辦人，她的投資回報率高於99.9%的對沖基金，打造的全球企業版圖比美國幾乎所有大型企業 CEO 都更強大。她是唯一被美國聯準會與歐洲央行高度關注的個人，她對經濟的影響力已遠超越絕大多數經濟學家，對美國反壟斷法的推動甚至比現任國會議員還深遠。從 泰勒絲身上，我們能學到的，遠比想像中更多。本書作者Sinead O’Sullivan除了是全球投資基金經理人、哈佛商學院前戰略主管、更是一位死忠Swiftie——從泰勒絲席捲全球、癱瘓網路的天才策略中，提煉出泰勒絲作為 CEO 與策略家的智慧，並將之歸納出十大可實踐的關鍵行動，包括： 打造一個世界（而不是產品）：如何創造超越單一產品價值的生態圈。（就像泰勒絲創建了以粉絲為核心的「Swiftverse」，營造社群感、歸屬感，並引爆驚人互動。） 成為反脆弱者：如何擁抱波動、建立韌性、並在不確定性中茁壯——而競爭對手卻辦不到。（就像泰勒絲在疫情封鎖的混亂中掌握主導權，壟斷空中傳播。） 不只參與遊戲，而是改寫規則：如何在最不利時，依然能按照自己的方式扭轉局勢。（就像泰勒絲差點失去音樂版權給私募基金，但她選擇重錄所有母帶，成功奪回掌控權。）這本書不僅是一堂策略課，更是一份給所有想要理解文化、經濟與權力如何交織的讀者的指南。A guide to the 10 power moves that have built Taylor Swift’s superstardom and empire, from a former Strategist at Harvard Business School’s Institute for StrategyTaylor Swift’s genius is not limited to her singing and songcraft: as the founder of her own multi-billion dollar enterprise she has higher returns than 99.9% of hedge funds, and has built a stronger global corporation than nearly every other American conglomerate CEO. She is the only person that the US Federal Reserve and European Central Bank track with precision. She has a larger impact on the economy than most economists that have ever lived, and has done more for US antitrust law than any sitting member of Congress. There is a lot to learn from Taylor Swift. Global investment fund manager and former head of Strategy at HBS (and Swiftie!) Sinead O’Sullivan taps into the same genius that sells out stadiums and shuts down the internet to give Taylor—the CEO, the strategist—the respect she deserves. O’Sullivan sums up Swift’s business savvy into ten big, teachable lessons, including:-Build a World (Not a Product): how to create value that is greater than the sum of its parts (or, how Taylor created the fan-centered Swiftverse that fosters community, belonging, and off-the-charts engagement) -Be Anti-Fragile: how to embrace volatility, build resilience, and thrive in uncertainty--when your competitors can't (or, how Taylor gamed the chaos of Covid shutdown to own the airwaves)-Don’t Just Play the Game, Change It: how to rewrite the rules on your own terms when your chips are down (or, how Taylor almost lost control of her music catalog to Private Equity—but re-recorded all her masters and took them back)

作者介紹

作者介紹 Sinéad O'SullivanSinéad O’Sullivan has an MBA from Harvard Business School where she formerly served as the chief strategist of the HBS Institute for Strategy and Competitiveness, working with top business economists, global CEOs, prime ministers, and financiers. She has also worked at Massachusetts Institute of Technology’s Sloan School of Management and was a professor at Illinois Institute of Technology’s Stuart School of Business. She has served as an aerospace engineer and a human spaceflight designer at NASA and its Jet Propulsion Laboratory. Her writing has appearing in The New Yorker, Financial Times, FT Alphaville, Vogue, British Vogue, and The Currency. She is the cofounder of a global investment fund and is in the top 0.01 percent of Taylor Swift fans worldwide, as ranked on Spotify. She splits her time between London and Boston.

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最佳賣點

最佳賣點 : 一部剖析泰勒斯巨星光環與商業帝國背後「十大權力行動」的詳盡指南

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