| 作者 | Andrew Binns/Eugene Ivanov |
|---|---|
| 出版社 | John Wiley & Sons Singapore Pte. |
| 商品描述 | Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies：TheCorporateExplorerFieldbook:HowtoBuildNewVenturesinEstablishedCompaniesisaon |
內容簡介 The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more.You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level.The Corporate Explorer Fieldbook will also teach you to:-Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction-Perform customer discovery interviews for ideating, incubating, and scaling ideas-Generate breakthrough ideas from within large companiesAn indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.
作者介紹 Andrew BinnsANDREW BINNS is an advisor to business leaders on innovation and change. He is a director of Change Logic, a strategic innovation consultancy, and an award-winning author and speaker.Eugene IvanovEUGENE IVANOV, PhD, is a former research scientist who specializes in helping organizations use open innovation to solve complex technical and business problems.
| 書名 / | Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies |
|---|---|
| 作者 / | Andrew Binns Eugene Ivanov |
| 簡介 / | Corporate Explorer Fieldbook: How to Build New Ventures In Established Companies：TheCorporateExplorerFieldbook:HowtoBuildNewVenturesinEstablishedCompaniesisaon |
| 出版社 / | John Wiley & Sons Singapore Pte. |
| ISBN13 / | 9781394159222 |
| ISBN10 / | |
| EAN / | 9781394159222 |
| 誠品26碼 / | 2682451261001 |
| 頁數 / | 272 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 9.2*7.3*0.8英吋 |
| 級別 / | N:無 |
| 提供維修 / | 無 |
最佳賣點 : Build an innovative new startup using the resources of an existing corporation