| 作者 | Kenneth C. Laudon/ Carol Guercio Traver |
|---|---|
| 出版社 | 華泰文化事業股份有限公司 |
| 商品描述 | E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.)：E-commerce2023–2024:business.technology.society.providesyouwithanin-depthintroductiontoe- |
內容簡介 PART I: INTRODUCTION TO E-COMMERCE Ch 1 Introduction to E-commerce Ch 2 E-commerce Business Strategies PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE Ch 3 E-commerce Infrastructure Ch 4 Building an E-commerce Presence Ch 5 E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethics and Law in E-commerce PART IV: E-COMMERCE IN ACTION Ch 9 E-commerce Retail and Services Ch10 Online Media Ch11 Online Communities Ch12 B2B E-commerce
| 書名 / | E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.) |
|---|---|
| 作者 / | Kenneth C. Laudon Carol Guercio Traver |
| 簡介 / | E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.)：E-commerce2023–2024:business.technology.society.providesyouwithanin-depthintroductiontoe- |
| 出版社 / | 華泰文化事業股份有限公司 |
| ISBN13 / | 9781292449722 |
| ISBN10 / | |
| EAN / | 9781292449722 |
| 誠品26碼 / | 2682492484001 |
| 頁數 / | 832 |
| 裝訂 / | P:平裝 |
| 語言 / | 3:英文 |
| 尺寸 / | 25.5X20.3X2.5CM |
| 級別 / | N:無 |
| 重量(g) / | 1390 |
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