E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.) | 誠品線上

E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.)

作者 Kenneth C. Laudon/ Carol Guercio Traver
出版社 華泰文化事業股份有限公司
商品描述 E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.):E-commerce2023–2024:business.technology.society.providesyouwithanin-depthintroductiontoe-

內容簡介

內容簡介 PART I: INTRODUCTION TO E-COMMERCE Ch 1 Introduction to E-commerce Ch 2 E-commerce Business Strategies PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE Ch 3 E-commerce Infrastructure Ch 4 Building an E-commerce Presence Ch 5 E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethics and Law in E-commerce PART IV: E-COMMERCE IN ACTION Ch 9 E-commerce Retail and Services Ch10 Online Media Ch11 Online Communities Ch12 B2B E-commerce

商品規格

書名 / E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.)
作者 / Kenneth C. Laudon Carol Guercio Traver
簡介 / E-commerce 2023-2024: Business. Technology. Society. (Global 18 Ed.):E-commerce2023–2024:business.technology.society.providesyouwithanin-depthintroductiontoe-
出版社 / 華泰文化事業股份有限公司
ISBN13 / 9781292449722
ISBN10 /
EAN / 9781292449722
誠品26碼 / 2682492484001
頁數 / 832
裝訂 / P:平裝
語言 / 3:英文
尺寸 / 25.5X20.3X2.5CM
級別 / N:無
重量(g) / 1390

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