內容簡介
內容簡介 PART I: INTRODUCTION TO E-COMMERCE Ch 1 Introduction to E-commerce Ch 2 E-commerce Business Strategies PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE Ch 3 E-commerce Infrastructure Ch 4 Building an E-commerce Presence Ch 5 E-commerce Security and Payment Systems PART III: BUSINESS CONCEPTS AND SOCIAL ISSUES Ch 6 E-commerce Marketing and Advertising Ch 7 Social, Mobile, and Local Marketing Ch 8 Ethics and Law in E-commerce PART IV: E-COMMERCE IN ACTION Ch 9 E-commerce Retail and Services Ch10 Online Media Ch11 Online Communities Ch12 B2B E-commerce