Strategic Management of Technological Innovation (International Student 7 Ed.) | 誠品線上

Strategic Management of Technological Innovation (International Student 7 Ed.)

內容簡介

內容簡介 Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.

產品目錄

產品目錄 Ch 1 IntroductionPART I: INDUSTRY DYNAMICS OF TECHNOLOGICAL INNOVATIONCh 2 Sources of InnovationCh 3 Types and Patterns of InnovationCh 4 Standards Battles, Modularity, and Platform CompetitionCh 5 Timing of EntryPART II: FORMULATING TECHNOLOGICAL INNOVATION STRATEGYCh 6 Defining the Organization’s Strategic DirectionCh 7 Choosing Innovation ProjectsCh 8 Collaboration StrategiesCh 9 Protecting InnovationPART III: IMPLEMENTING TECHNOLOGICAL INNOVATION STRATEGYCh10 Organizing for InnovationCh11 Managing the New Product Development ProcessCh12 Managing New Product Development TeamsCh13 Crafting a Deployment Strategy

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