Innovating with Impact | 誠品線上

Innovating with Impact

內容簡介

內容簡介 We're all innovators now. Thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show us how'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, GoogleIt is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world.In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact.This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference.The Economist Edge series: books that give you the edge, also available, Branding That Means Business."

作者介紹

作者介紹 Ted LaddTed Ladd is a Dean and Professor of Entrepreneurship at the Hult International Business School and teaches innovation at Harvard University. The most recent start-up he participated in was acquired by Google.Alessandro LanteriAlessandro Lanteri is Professor of Strategy at ESCP Business School and teaches executive education programs for Said Business School and London Business School. He is the author of CLEVER.

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最佳賣點 : 經濟學人Edge系列‧創新將是未來科技突破的重點

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